Media Ratings Council Issues Final Location-Ad Measurement Standards
'These guidelines will be central in building the type of trusted media environment where geomarketing can flourish, benefitting both consumers and advertisers,' said the IAB's Anna Bager.
By David Kaplan, Mar 29th
How Toyota Drove Nascar Fans Into Dealerships
UberMedia analyzed geo-data at Nascar races and dealer showrooms as Toyota celebrated its 10th anniversary in Nascar with a new Camry.
By David Kaplan, Mar 22nd
TGI Fridays, Taco Bell, H&M Adopt Foursquare Analytics
Equinox is also among the brands that are using the new Foursquare measurement that is being positioned as ‘a Google Analytics for the real world,' says Mike Harkey.
By David Kaplan, Mar 20th
Three Ways Macy’s, Kmart And Other Store Closings Shape Shoppers’ Future Choices
Foursquare asks: When a large retailer closes stores in a vicinity, where do its shoppers go? Location data suggests that direct competitors aren't necessarily the winners.
By David Kaplan, Feb 7th
iProspect: More Than Half Of All Paid Search Traffic Comes From Mobile
The agency's report highlights the opportunities for local brick-and-mortar merchants at a time of increased pressure from online channels.
By David Kaplan, Jan 30th
RoadBlock Ahead: How Navigating Through Traffic Can Be A Lot Like Navigating Through Mobile Marketing
Mobile marketers need to figure out how to change lanes when their proximity efforts reach an impasse in an increasingly crowded marketplace, says ShopAdvisor's Jeff Papows
, Jan 17th
How Brands Like JetBlue Are Using Geo-Data To Understand Their Customers — And Rivals
JetBlue has been testing PlaceIQ's latest analytics offering, LandMark — and the geo-data specialist also opening up its location insights beyond advertising to help power investment firms' trading decisions.
By David Kaplan, Dec 7th
Great Expectations — Is Your Proximity Marketing Measuring Up?
ShopAdvisor's Jeff Papows explores the best ways to measure the value of proximity marketing efforts.
, Dec 2nd
The Control-Group Methodology Every Brand Needs to Demand of Mobile Marketing
The time has come to revise the way the online ad industry measures media impact and incremental sales lift, writes Verve's Tim Gough. Future credibility depends on it.
, Nov 1st
NRF Projects Higher Consumer Spending For The Holidays
Retail should expect a 'solid' 3.6 percent to $655.8 billion — significantly higher than the 10-year average, says the NRF.
By David Kaplan, Oct 5th
Which Of These Top 10 Online-To-Offline Marketing Facts Have You Seen?
By Lauryn Chamberlain, Apr 28th
55 Percent Of Consumers Want To Shop At An Amazon Go Brick-And-Mortar Store
By Lauryn Chamberlain, Apr 27th
NatGeo And 360i Show The 'Genius' Of Using Chatbots As A Marketing Tool
By David Kaplan, Apr 27th
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