Three Ways Macy’s, Kmart And Other Store Closings Shape Shoppers’ Future Choices
Foursquare asks: When a large retailer closes stores in a vicinity, where do its shoppers go? Location data suggests that direct competitors aren't necessarily the winners.
By David Kaplan, Feb 7th
iProspect: More Than Half Of All Paid Search Traffic Comes From Mobile
The agency's report highlights the opportunities for local brick-and-mortar merchants at a time of increased pressure from online channels.
By David Kaplan, Jan 30th
RoadBlock Ahead: How Navigating Through Traffic Can Be A Lot Like Navigating Through Mobile Marketing
Mobile marketers need to figure out how to change lanes when their proximity efforts reach an impasse in an increasingly crowded marketplace, says ShopAdvisor's Jeff Papows
, Jan 17th
How Brands Like JetBlue Are Using Geo-Data To Understand Their Customers — And Rivals
JetBlue has been testing PlaceIQ's latest analytics offering, LandMark — and the geo-data specialist also opening up its location insights beyond advertising to help power investment firms' trading decisions.
By David Kaplan, Dec 7th
Great Expectations — Is Your Proximity Marketing Measuring Up?
ShopAdvisor's Jeff Papows explores the best ways to measure the value of proximity marketing efforts.
, Dec 2nd
The Control-Group Methodology Every Brand Needs to Demand of Mobile Marketing
The time has come to revise the way the online ad industry measures media impact and incremental sales lift, writes Verve's Tim Gough. Future credibility depends on it.
, Nov 1st
NRF Projects Higher Consumer Spending For The Holidays
Retail should expect a 'solid' 3.6 percent to $655.8 billion — significantly higher than the 10-year average, says the NRF.
By David Kaplan, Oct 5th
San Diego Comic Con VS New York Comic Con: Where Do Attendees Shop?
Foursquare has a comparison of the San Diego and New York audiences and the places they tend to gravitate too — whether in or out of costume.
By David Kaplan, Sep 29th
Factual’s Observation Graph Grapples With Connecting Location To Behavior
Location needs context to be understood. WPP's Xaxis is putting Factual's real-world activity analytics to the test.
By David Kaplan, Sep 22nd
Locating Starbucks’ Cult Of Pumpkin Spice Latte
It may look like everyone you know loudly bemoans the return of the fall-flavored beverage, but Starbucks' share of the national QSR market jumped when PSL was released earlier this month. Sense360 has the numbers.
By David Kaplan, Sep 20th
Location Data Mix-Up: How A Tiny Brasserie Mistakenly Got A Michelin Star
By Lauryn Chamberlain, Feb 22nd
Urban Outfitters: Geo-Data Insights Helped Generate Triple-Digit Revenue Gains
By David Kaplan, Feb 22nd
How Campbell's And Other CPG Brands Are Experimenting With Watson Ads
By David Kaplan, Feb 21st
Get the latest news in location and mobile marketing!
Something went wrong!
Get the latest news in location & mobile marketing!
Something went wrong!