News How Brands Like JetBlue Are Using Geo-Data To Understand Their Customers — And Rivals JetBlue has been testing PlaceIQ's latest analytics offering, LandMark — and the geo-data specialist also opening up its location insights beyond advertising to help power investment firms' trading decisions. David Kaplan By David Kaplan, Dec 7th
Analysis Great Expectations — Is Your Proximity Marketing Measuring Up? ShopAdvisor's Jeff Papows explores the best ways to measure the value of proximity marketing efforts. Jeff Papows By Jeff Papows, Dec 2nd
Analysis The Control-Group Methodology Every Brand Needs to Demand of Mobile Marketing The time has come to revise the way the online ad industry measures media impact and incremental sales lift, writes Verve's Tim Gough. Future credibility depends on it. Tim Gough By Tim Gough, Nov 1st
News NRF Projects Higher Consumer Spending For The Holidays Retail should expect a 'solid' 3.6 percent to $655.8 billion — significantly higher than the 10-year average, says the NRF. David Kaplan By David Kaplan, Oct 5th
Analysis San Diego Comic Con VS New York Comic Con: Where Do Attendees Shop? Foursquare has a comparison of the San Diego and New York audiences and the places they tend to gravitate too — whether in or out of costume. David Kaplan By David Kaplan, Sep 29th
News Factual’s Observation Graph Grapples With Connecting Location To Behavior Location needs context to be understood. WPP's Xaxis is putting Factual's real-world activity analytics to the test. David Kaplan By David Kaplan, Sep 22nd
Analysis Locating Starbucks’ Cult Of Pumpkin Spice Latte It may look like everyone you know loudly bemoans the return of the fall-flavored beverage, but Starbucks' share of the national QSR market jumped when PSL was released earlier this month. Sense360 has the numbers. David Kaplan By David Kaplan, Sep 20th
Geo 101 GeoMarketing 101: What Is In-Store Attribution? Marketers want to know that an ad made consumers do more than click — they want to know if it made them visit a store. Lauryn Chamberlain By Lauryn Chamberlain, Aug 9th
News What’s Wrong With Geofences? UberMedia Has An Answer Geofences tend to be too general, too 'one-size fits all,' says UberMedia's Michael Hayes. David Kaplan By David Kaplan, Jul 13th
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