10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from Amazon's Neptune database to how location data will create the cities of the future.
By Lauryn Chamberlain, Dec 1st
How Consumers Used Amazon Alexa This Thanksgiving
Shoppers bought a record number of voice-controlled devices between Black Friday and Cyber Monday, Amazon reported — and those who already own them issued more commands than usual over the holiday week.
By Lauryn Chamberlain, Nov 28th
What Do Brands Need To Know About Using Amazon Alexa?
"Voice is a new way for users to interact with your product," says Amazon's Noelle LaCharite. "Keep it simple and grow from there."
By David Kaplan, Oct 26th
How Pandora Is Adjusting The Dial On Voice-Activation
"Listening on Pandora is up 250 percent on voice-activated devices, with connected home listening up 22 percent year-over-year," says Pandora SVP Susan Panico.
By David Kaplan, Oct 20th
Target Adds Google Voice Assistant Shopping Nationwide
As Target has been ramping up its same-day delivery capabilities, the retail chain is rounding out its omnichannel offerings with help from Google Express.
By David Kaplan, Oct 12th
How Discount Grocer Lidl Can Build Store Traffic Following US Launch
Making sure consumers know how to find them, and then double down on loyalty, is likely to make Lidl a major competitor in a space already reeling from Amazon and Walmart.
By David Kaplan, Oct 9th
The Omnichannel Challenge: When It Comes To ‘Click-And-Collect,’ US Retail Lags
Not only are US retailers lagging with click and collect, they haven’t done a good job of advertising those offerings, says eMarketer.
By David Kaplan, Oct 6th
Advertising Week Recap: Welcome To The Age Of Assistance — And Assistants
"Brands are disappointed and upset; they’re running out of patience and taking action and it showed at the event," says Retale's Nels Stromborg.
By David Kaplan, Oct 5th
The Brand Advantage Over Amazon? Individual Customer Relationships
'Amazon is an expert at tying into 'easy' culture — but not loyalty culture,' says Sitecore's Joe Henriques.
By Lauryn Chamberlain, Oct 5th
Retale Attempts To Bridge Voice Assistant Grocer Gap Between Google And Amazon
With its shopping list app Out of Milk’s new voice capability, Retale is vying to become the leader in voice-enabled shopping, coupons and deals, and store information, says Managing Director Nels Stromborg.
By David Kaplan, Sep 18th
Google Emphasized 'Fun' For The Connected Home At SxSW
By David Kaplan, Mar 14th
Think With Google: Why Voice Assistants Are Resonating With Baby Boomers
By Lauryn Chamberlain, Mar 13th
GroundTruth Expands Cost-Per-Visit Ad Format With Jack In The Box
By David Kaplan, Mar 13th
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