Alexa Poised To Play A Bigger Role This Amazon Prime Day
"This will mark the second year that Amazon pushes 'voice shopping' with Alexa-exclusive deals," says says Park Associates Analyst Dina Abdelrazik.
By David Kaplan, Jun 30th
How VR And Mobility Are Influencing Ford’s Marketing
Ford is also exploring how it might use Amazon Alexa and other voice-activated assistants within its connected cars, says Integrated Marketing head Lisa Schoder.
By David Kaplan, Jun 14th
Google And Amazon On The Connected Home: Services Have Staying Power
The home is a deeply personal space — so it's a "sticky relationship" once customers bring in devices, posits Google Home's Ben Brown.
By Lauryn Chamberlain, Jun 13th
Amazon’s Dan Quigley: Voice Is Now Many Consumers’ Preferred Interface
It's still 'day one' for the connected device space, Quigley insisted — but Alexa is getting smarter all the time.
By Lauryn Chamberlain, May 30th
Amazon’s Alexa Gets Visual With Echo Show: What Does It Mean For Brands?
Parks Associates' Dina Abdelrazik on what the Amazon Echo Show's touchscreen and video adds to the voice-activated intelligent assistant Alexa.
By David Kaplan, May 10th
Which Of These Top 10 Online-To-Offline Marketing Facts Have You Seen?
Kidding. But if you're tired of sifting through 'which bands have I seen in concert' posts on Facebook, we've got some links to distract you.
By Lauryn Chamberlain, Apr 28th
10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from West Elm's strategic partnerships to marketing tips for CPG brands.
By Lauryn Chamberlain, Apr 21st
Amazon Alexa To Let Users Make Voice Calls
Reports state that the company will release new Alexa-powered devices for initiating phone calls by voice this year. Here's what that means for marketers.
By Lauryn Chamberlain, Apr 18th
What The ‘Voice-First Revolution’ Means For Marketers
With over 24 million units set to ship in 2017 alone, voice-first devices are no longer a novelty — they're a way of life.
By Lauryn Chamberlain, Apr 5th
Consumers’ Adoption Of Voice Assistants Doubled In Q1 – Here’s Why
Brick-and-mortar businesses must consider enabling a voice experience with their product or service offerings or risk falling behind to their competitors, says Park Assoc. Analyst Dina Abdelrazik.
By David Kaplan, Apr 3rd
Why Burger King's Google Home Activation For The Whopper Worked
By David Kaplan, Jul 19th
Geo 101: What Marketers Need To Know About Chatbots
By Lauryn Chamberlain, Jul 18th
Age Of The On-Demand Consumer Requires Faster And Smarter Responses -- Or Else
By David Kaplan, Jul 18th
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