What Do Brands Need To Know About Using Amazon Alexa?
"Voice is a new way for users to interact with your product," says Amazon's Noelle LaCharite. "Keep it simple and grow from there."
By David Kaplan, Oct 26th
How Pandora Is Adjusting The Dial On Voice-Activation
"Listening on Pandora is up 250 percent on voice-activated devices, with connected home listening up 22 percent year-over-year," says Pandora SVP Susan Panico.
By David Kaplan, Oct 20th
Target Adds Google Voice Assistant Shopping Nationwide
As Target has been ramping up its same-day delivery capabilities, the retail chain is rounding out its omnichannel offerings with help from Google Express.
By David Kaplan, Oct 12th
How Discount Grocer Lidl Can Build Store Traffic Following US Launch
Making sure consumers know how to find them, and then double down on loyalty, is likely to make Lidl a major competitor in a space already reeling from Amazon and Walmart.
By David Kaplan, Oct 9th
The Omnichannel Challenge: When It Comes To ‘Click-And-Collect,’ US Retail Lags
Not only are US retailers lagging with click and collect, they haven’t done a good job of advertising those offerings, says eMarketer.
By David Kaplan, Oct 6th
Advertising Week Recap: Welcome To The Age Of Assistance — And Assistants
"Brands are disappointed and upset; they’re running out of patience and taking action and it showed at the event," says Retale's Nels Stromborg.
By David Kaplan, Oct 5th
The Brand Advantage Over Amazon? Individual Customer Relationships
'Amazon is an expert at tying into 'easy' culture — but not loyalty culture,' says Sitecore's Joe Henriques.
By Lauryn Chamberlain, Oct 5th
Retale Attempts To Bridge Voice Assistant Grocer Gap Between Google And Amazon
With its shopping list app Out of Milk’s new voice capability, Retale is vying to become the leader in voice-enabled shopping, coupons and deals, and store information, says Managing Director Nels Stromborg.
By David Kaplan, Sep 18th
Is Node The Future Of Search?
Former Googler Falon Fatemi bills her startup, Node, as a source of "people-based intelligence" that can "accelerate serendipity" by surfacing previously undiscovered online links between businesses.
By David Kaplan, Sep 14th
Amazon To Open Its First Fulfillment Center In New York To Expand Faster Delivery
The move comes as Amazon expands its Instant Pickup and Whole Foods integration.
By David Kaplan, Sep 6th
Pandora's Sonos Integration Opens More Advertisers To The Connected Home
By David Kaplan, Nov 14th
Local SEO Strategies for Competing with Online Retailers this Holiday Season
, Nov 14th
49 Percent Of Consumers Plan To Use In-Store Pickup This Holiday Season
By Lauryn Chamberlain, Nov 14th
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