Salesforce Expands ‘Smart Search’ Program For Retailers
"We’re moving customers from the search box to checkout quicker using best practices for keyword hypernyms and synonyms,” said Grace Edinger Manager, Digital Product at Kiehl’s.
By David Kaplan, Oct 18th
Amazon Alexa Goes Back To School With Arizona State University Dorm Program
The Amazon Alexa team is giving Echo Dots to the 1,600 residents of engineering tech dorm Tooker House.
By David Kaplan, Aug 22nd
IAB Working Group Aims To Develop Marketing Standards For Artificial Intelligence
'The race is on' to capture the $1.2 trillion per year in marketing spend that is soon expected to derive from AI and machine learning, says AdTheorant's Patrick Albano.
By David Kaplan, Aug 8th
What Marketers Need To Know About The World Of ‘Connected Intelligence’
Algorithms and AI are transforming data in order to power intelligent search, intelligent agents, and more — effectively changing the game for brands as consumers discover information in new ways.
By Lauryn Chamberlain, Aug 3rd
Why A Third Of Retailers Continue To Shun AI And Voice-Activation
“If someone wants a human, they will obviously be disappointed by an AI bot/assistant,” says eMarketer principal analyst Victoria Petrock.
By David Kaplan, Aug 1st
Will Voice-Activated Assistants Change Search Advertising?
Executives from Microsoft Bing, Google DoubleClick, SEMPO, Wordstream, and Yext discussed the future of search marketing and voice-activated assistants.
By David Kaplan, Jul 28th
What’s Driving The Growth Of Connected Health Devices?
Health and wellness apps are used by more than 40 percent of consumers in the U.S., and that number is steadily rising, says Parks Associates' Harry Wang.
By David Kaplan, Jul 19th
Geo 101: What Marketers Need To Know About Chatbots
Advances in artificial intelligence and natural language processing are helping bots to drive more engagement than ever.
By Lauryn Chamberlain, Jul 18th
Retailers Ramp Up AI Efforts, But Feel The Strains Of Catching Up
78 percent of retail organizations polled said spend on AI marketing technologies will increase over the next 12 months by at least 5 percent or more, a report from Emarsys and Forrester says.
By David Kaplan, Jul 13th
Tech Marketing Vet Michael Mendenhall Named CMO Of IBM Watson
With his background at Walt Disney Company and Hewlett-Packard, Mendenhall is charged with making IBM Watson and its artificial intelligence even more marketing-friendly.
By David Kaplan, Jul 10th
Personal Searches 'For Me' Are On The Rise — And Here's What That Means For Marketers
By Lauryn Chamberlain, Feb 13th
Google Rolls Out Olympics Update Across Search, Assistant
By Lauryn Chamberlain, Feb 12th
Chipotle Plots To Align Loyalty And Digital Marketing -- What It Needs To Do To Succeed
By David Kaplan, Feb 12th
Get the latest news in location and mobile marketing!
Something went wrong!
Get the latest news in location & mobile marketing!
Something went wrong!