How Location Data Can Influence Ad Creation Not Just Targeted Placements
WPP creative shop Y&R has tapped Skyhook Wireless to provide location data that informs the start of the creative process, as opposed to the attribution at the end.
By David Kaplan, Apr 6th
Mindshare’s Charlie Legg At SxSW: How Retail Can Connect Lifestyle And Tech
Demos of AI, VR/AR for brands at SxSW Interactive saw those technologies coming into sharper focus, says Mindshare's Charlie Legg.
By David Kaplan, Mar 17th
TBWA Data Director: Do Agencies Need To Be At Consumer Tech Events?
It's not just a day out of the office and it's not just about playing with the the latest virtual reality experience. For TBWA Worldwide's Baker Lambert, being there is about connecting devices and data.
By David Kaplan, Jan 25th
How Agency Marketers Can Get The Most Out Of CES
There were 4,000 vendors at and around CES. How did Convergent Media Group CEO Rob Anderson find the right ones to check out?
By David Kaplan, Jan 20th
How SEO Has Evolved At The Agency Level
For marketers, there's no 'one-size fits all' approach to SEO, nor can the disciplines associated with search be considered separate from other digital touchpoints during a campaign, says Reprise's Craig Ellis.
By David Kaplan, Dec 19th
How Voice Search Will Alter The Last Digital Mile’s Purchase Path
Instead of targeting the person, brands will have to start targeting personal digital assistants, says iProspect’s Steve Beatty.
By David Kaplan, Nov 30th
IPG Mediabrands’ Stoller: The ‘Tin Foil Hat Era’ For Location Technology Is Over
Consumers, marketers, and agencies are less wary about using geo-data — as long as there's a clear value proposition for the exchange.
By David Kaplan, Nov 11th
ZenithOptimedia and NinthDecimal Partner To Measure On Online-To-Offline Data
“Offline attribution” metrics promise to determine whether mobile ads actually drove in-store purchases.
By David Kaplan, Mar 30th
Agencies, Marketers Find Inspiration In Location Data
But the buy side is still in the exploratory stages of geo-marketing, says Beeby Clark+Meyler’s James Mullany.
By David Kaplan, Dec 16th
Geo-Data Skepticism About Scale, ‘Creep-Factor’ Is Ebbing
The hesitancy to integrate place-data into mobile ads has largely ended for second-tier national spenders, Spark’s Nicole Haygood says.
By David Kaplan, Jul 21st
Why Burger King's Google Home Activation For The Whopper Worked
By David Kaplan, Jul 19th
Geo 101: What Marketers Need To Know About Chatbots
By Lauryn Chamberlain, Jul 18th
Age Of The On-Demand Consumer Requires Faster And Smarter Responses -- Or Else
By David Kaplan, Jul 18th
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