agencies
Analysis iProspect CMO Belle Lenz: How Smaller Brands Can Develop A Voice Strategy It’s all about creating a “useful and personalized experience that isn’t only transactional, but also delivers a great user experience consumers can’t get from a simple search or engaging online,” says Lenz. David Kaplan By David Kaplan, Feb 22nd
Analysis Midnight Oil’s Denise Wong On The Difference Between Multichannel And Omnichannel Marketing "Multichannel Marketing is making sure you have matching luggage; Omnichannel is when you have a roller bag that converts into a backpack," says experiential marketing vet Denise Wong. David Kaplan By David Kaplan, Jan 19th
CMOs How Location Data Can Influence Ad Creation Not Just Targeted Placements WPP creative shop Y&R has tapped Skyhook Wireless to provide location data that informs the start of the creative process, as opposed to the attribution at the end. David Kaplan By David Kaplan, Apr 6th
Analysis Mindshare’s Charlie Legg At SxSW: How Retail Can Connect Lifestyle And Tech Demos of AI, VR/AR for brands at SxSW Interactive saw those technologies coming into sharper focus, says Mindshare's Charlie Legg. David Kaplan By David Kaplan, Mar 17th
Analysis TBWA Data Director: Do Agencies Need To Be At Consumer Tech Events? It's not just a day out of the office and it's not just about playing with the the latest virtual reality experience. For TBWA Worldwide's Baker Lambert, being there is about connecting devices and data. David Kaplan By David Kaplan, Jan 25th
Analysis How Agency Marketers Can Get The Most Out Of CES There were 4,000 vendors at and around CES. How did Convergent Media Group CEO Rob Anderson find the right ones to check out? David Kaplan By David Kaplan, Jan 20th
Analysis How SEO Has Evolved At The Agency Level For marketers, there's no 'one-size fits all' approach to SEO, nor can the disciplines associated with search be considered separate from other digital touchpoints during a campaign, says Reprise's Craig Ellis. David Kaplan By David Kaplan, Dec 19th
Analysis How Voice Search Will Alter The Last Digital Mile’s Purchase Path Instead of targeting the person, brands will have to start targeting personal digital assistants, says iProspect’s Steve Beatty. David Kaplan By David Kaplan, Nov 30th
Analysis IPG Mediabrands’ Stoller: The ‘Tin Foil Hat Era’ For Location Technology Is Over Consumers, marketers, and agencies are less wary about using geo-data — as long as there's a clear value proposition for the exchange. David Kaplan By David Kaplan, Nov 11th
News ZenithOptimedia and NinthDecimal Partner To Measure On Online-To-Offline Data “Offline attribution” metrics promise to determine whether mobile ads actually drove in-store purchases. David Kaplan By David Kaplan, Mar 30th
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