Borrell: SMBs Plan To Spend More Selectively On Social, Event Marketing
On average, SMBs use just three social media networks, while less than half see it as a "smart" investment, says Borrell Associates' Corey Elliott.
By David Kaplan, Mar 8th
Pandora Pitches ‘Audio Context’: Why Your Ad Recall Is Higher When You’re Eating
"Creating a 'theater of the mind' can bring a brand’s advertisement to life before a listeners' eyes," says Pandora SVP Susan Panico.
By David Kaplan, Mar 7th
How Voice Activation And Digital Will Expand Both Major And Niche Sports
Sports fans are viewers, correspondents, and players thanks to a growing array of digital channels, said NHL CMO Heidi Browning at the Ad Club of NY's Verticals event.
By David Kaplan, Mar 6th
It’s Not Amazon That Should Scare Retailers, It’s Facebook
"Facebook feels like a personal shopper," writes Euclid CEO Brent Franson. "The company’s using my data to personalize the ads in my feed - and it’s working."
By David Kaplan, Feb 23rd
iProspect CMO Belle Lenz: How Smaller Brands Can Develop A Voice Strategy
It’s all about creating a “useful and personalized experience that isn’t only transactional, but also delivers a great user experience consumers can’t get from a simple search or engaging online,” says Lenz.
By David Kaplan, Feb 22nd
Pandora Launches Audio Ad Marketplace As Voice And Brand Safety Demand Rises
“The launch of our programmatic audio marketplace will give advertisers the unique opportunity to efficiently reach Pandora’s audience," says Pandora CRO John Trimble.
By David Kaplan, Feb 20th
What Blockchain (Potentially) Means For Omnichannel Marketing
Initially, CPG giant Unilever's decision to use IBM iX's Blockchain is about eliminating "discrepancies," says IBM iX's Babs Rangaiah. But the potential use cases for improved geotargeting may soon emerge.
By David Kaplan, Feb 16th
Chipotle Plots To Align Loyalty And Digital Marketing — What It Needs To Do To Succeed
As Chipotle pursues more traditional advertising, it will also need to enhance its search and email marketing programs, notes Yext Food Services Head Lee Zucker.
By David Kaplan, Feb 12th
Ad Vet Elizabeth Bradley On The Right Marketing Role For Influencers
"From a purpose-branding perspective, influencers become brand advocates bringing the purpose to life through powerful storytelling," says Bradley, who was just named Oberland's first Managing Director.
By David Kaplan, Feb 5th
Can Super Bowl Ads Boost Brick-And-Mortar Traffic?
Dunkin' Donuts, McDonald's, Hyundai, H&R Block, KFC can all say "yes," according to data from Factual and Alphonso Insights.
By David Kaplan, Jan 31st
Google Maps Unveils Wheelchair Accessible Transit Routes
By David Kaplan, Mar 16th
Dunkin' Donuts Gives Mobile Ordering A Voice Within Google Assistant
By David Kaplan, Mar 15th
Geo 101: What Are Neural Networks?
By Lauryn Chamberlain, Mar 14th
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