Ted’s Montana Grill Points To 10x Return On Ad Spend From GroundTruth’s Self-Serve Targeting
Mobile ads were "a new territory" last year, but it's one of the most valuable components of the brand's 2018 plan, says Ted Montana Grill Marketing Manager Derek Walls.
By David Kaplan, Feb 6th
Digital Ad Vet Mike Peralta Joins Criteo With Focus On Omnichannel Marketing
"Connecting shoppers and their devices, apps, and online/offline environments across all stages of the journey is key as shoppers leverage these devices to purchase online and offline," says Peralta.
By David Kaplan, Jan 25th
GroundTruth Brings In Microsoft Vet Eric Hadley As CMO And Ex-comScore Exec Jeff Hackett As SVP Of Sales
Hadley is succeeding former Ground Truth CMO Monica Ho as the company continues its search for a new CEO.
By David Kaplan, Jan 4th
Snapchat Expands Partner Program With Nod Toward Better Looking, Targeted Ads
As Facebook works to fend off the user and advertising challenges from Snapchat, the social messaging app is formalizing its ad products.
By David Kaplan, Jan 31st
Pandora Picks Ad Tech Vet Eric Picard To Run Ad Product Management
Among other things, the former MediaMath executive will be looking to expand Pandora's hyperlocal ad targeting.
By David Kaplan, Dec 21st
Drawbridge’s Hiring Of Ex-iAd Exec Reflects Wider Use Cases For Identity, Location Data
Winston Crawford has been tapped as the cross-device analytics company's COO to help move Drawbridge's move beyond ad tech.
By David Kaplan, Jul 17th
Constrained Local Retail Digital Marketing Dollars Squeeze Ability To Seek Tech Help
About 86 percent of small businesses narrow their preferred list of digital marketing vendors to just four, says a report by GO Digital and Entrepreneur magazine.
By David Kaplan, May 7th
Pandora Launches Audio Ad Marketplace As Voice And Brand Safety Demand Rises
By David Kaplan, Feb 20th
American Express Pop-Up 'Experience' Expands NBA All-Star Weekend
By David Kaplan, Feb 19th
Mindshare On The Future Of Luxury Marketing: There Is No 'One Size Fits All' Approach
By Lauryn Chamberlain, Feb 19th
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