How Important Is Location Data To Integrated Marketing Metrics?
One-third of marketing execs surveyed by PlaceIQ and 451 Research rank location-based audiences as the "most compelling factor" for integrated marketing, says Duncan McCall.
By David Kaplan, Sep 13th
OpenTable Booking Insights Promises To Make Reservations More Manageable For Restaurants
By David Kaplan, May 16th
Think With Google: 53 Percent Of Smartphone Users Don't Have Their Favorite Brand's App Installed
By Lauryn Chamberlain, May 16th
Can Uber Make Burger-Delivery-By-Drone A Real Thing?
By David Kaplan, May 15th