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Subway Brings OneTouch Mobile Checkout To App With PayPal Partnership

The sandwich chain is expanding its mobile options, signaling growing support for new payment technologies.

Subway has partnered with PayPal to bring OneTouch mobile checkout to its updated app, in a bid to expedite the purchase process for on-the-go customers. Diners will be able to pay with OneTouch across the chain’s 27,000 U.S. locations by the end of the year.

The redesigned app will allow Subway customers to build their sandwiches ahead of time, pay instantly (or while in line) through a mobile checkout option, screen-shot-2015-07-28-at-9-34-31-pmand then easily pick up their order.

Prior to the redesign, the sandwich chain’s mobile apps were created by Paydiant, which PayPal acquired this March for $280 million. Now that Paydiant is a PayPal company, it’s moving to integrate the OneTouch mobile checkout as another payment option for Subway customers, alongside the app’s existing support for Apple Pay and Android Pay.

Subway joins the likes of Starbucks, which already allows in-app mobile payments in thousands of stores, and Burger King, which announced its integration with MasterCard’s MasterPass digital payment this week.

These moves signal growing consumer acceptance of — and desire for — mobile payments, especially in the food and beverage space. Online reservations giant OpenTable recently expanded its mobile pay options as well, and more restaurants are likely to follow suit in a bid to provide the convenience of a seamless checkout experience that consumers now crave in today’s on-demand world.

Subway believes that the addition of a mobile payment option will cater to these digital preferences of its consumers, simplifying the ordering process, cutting down on wait times, and boosting sales as a result.

“The PayPal customer base is very complimentary to the customer base that would frequent Subway restaurants,” Ken Moy, Director of Global Payments and Emerging Commerce at Subway, told TechCrunch. “So bringing together the convenience of what PayPal will enable us to further do with our mobile app is very much in sync with what we’re trying to do – which is make it as simple as possible and as convenient for customers to buy sandwiches from us.”

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of GeoMarketing.com. A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.