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Reputation Manager SOCi Brings In Location Tech Vet Monica Ho As CMO

"Although ads are an important part of any brand's social strategy, SOCi was built to help brands and their local agents find and create engaging local content first," says Monica Ho.

Monica Ho, former CMO of location ad and analytics marketplace GroundTruth, is taking on the same title in a new role at SOCI, a software company that offers location-based social media marketing and reputation management.

A highly-respected marketing exec who was often the face and the voice of GroundTruth (formerly xAd), Ho left the company in December 2017 after six years to pursue “new opportunities closer to her home in Austin, Tx.”

For three years in a row, Business Insider named Ho as one of the “30 most powerful women in mobile advertising.”

“I am excited to join such an innovative and fast-moving company where I can leverage my expertise in marketing and B2B technology to help SOCi grow its business, reach new audiences and outperform the competition in the highly competitive social media and reputation management space,” Ho said.

GeoMarketing: What led you to join SOCI? Had you heard of them or worked with them before?

Monica Ho: SOCi ticked all of my boxes in regards to being 1) a fast growing early stage company, 2) a company that, although in a competitive market, had some “white space” they could take over and own and last but not least #3 a company with a solid leadership team in place.

In fact, the CRO [Warren Kay] and I go back 10-plus years, as I used to work with him when he was at Yahoo, and then at Under Armor. Also, the fact that they had a local office here in Austin, which made this a perfect fit.

Do you see SOCI’s role as a “location-based social media marketing” provider as looking beyond finite ad campaigns to powering brands’ wider, everyday use of social media to attract local business?

Although ads are an important part of any brand’s social strategy, SOCi was built to help brands and their local agents find and create engaging local content first as well as the ability to find and appropriately respond to local reviews and comments.

They’ve also created proprietary workflow management tools within the platform, which allow brands to allow their local agents and franchises to participate in a relevant and valuable way that scales.

What kinds of clients is SOCI intended for? Enterprise brands with multiple locations (or ones just looking to better reach social media users based on their location)? Do you also work with SMBs and independents?

SOCi was built for multi-location brands with Franchise and Property Management being some of our biggest verticals. We have also seen a lot of organic growth coming out of mid-tier digital agencies who are looking to manage social marketing for multiple SMBs/brands.

What are your initial goals as you get started?

My first goal is to gain a better grasp of SOCi’s business but in tandem with that really helping SOCi evangelize the amazing opportunity sitting in localized presence and content creation / management via social. Be on the look out later this year on some new first to market research and data around this.

About The Author
David Kaplan David Kaplan @davidakaplan

A New York City-based journalist for over 20 years, David Kaplan is managing editor of GeoMarketing.com. A former editor and reporter at AdExchanger, paidContent, Adweek and MediaPost.