Latest News
News Zebra Aims To Help Retailers Track Everything In Stores — From Merchandise To The Shopper Journey With its SmartSense solution, the company looks to maximize efficiency in retail environments — addressing the brick-and-mortar sales downturn in the process. Lauryn Chamberlain By Lauryn Chamberlain, Jan 12th
Analysis As Same-Store Holiday Sales Fizzled, Home Furnishings Represent An Outlier Price-conscious consumers continue to shift online, but as Crate & Barrel COO Michael Relich notes, home decor is still driving store visits. David Kaplan By David Kaplan, Jan 11th
Analysis 5 Digital Marketing Trends to Implement in 2017 First up: Video is no longer optional, writes Sherry Bonelli. Sherry Bonelli By Sherry Bonelli, Jan 11th
Analysis Kinetic’s Mauricio Sabogal: OOH, In-Car Will Be 100 Percent Interactive At CES, Kinetic's global CEO discussed the future of connectivity — out of home and beyond. Lauryn Chamberlain By Lauryn Chamberlain, Jan 11th
Analysis At CES, Pandora Finds Amazon’s Alexa, Connected Cars Already Meaningful The rise of audio activation is squarely in Pandora's space, says the music streaming service's Steven Kritzman at CES. David Kaplan By David Kaplan, Jan 10th
Analysis Walgreens Connects Fit-Tech And Rewards — And Boosts Location Sharing In The Process At CES, Walgreens' Adam Kmiec talked about the initiative that lets users earn points by walking — and hinted at the company's plans for omnichannel expansion. Lauryn Chamberlain By Lauryn Chamberlain, Jan 9th
News 10 Things To Know About Online-To-Offline Marketing This Week All the location news you need to know this week, from early CES coverage to the state of beacons in 2017. Lauryn Chamberlain By Lauryn Chamberlain, Jan 9th
News How Baskin-Robbins Sells Ice Cream In Winter It helps that Baskin-Robbins has a line of warm desserts — and location targeted ads to get customers in from the cold. David Kaplan By David Kaplan, Jan 9th
Analysis How Will IoT Impact Doctors, Patients, And Pharma? IoT hasn’t reached beyond fitness and connected TVs yet, but it’s poised to quickly change the intermingled relationships among providers, caregivers, and the public at large as eMarketer runs the numbers. David Kaplan By David Kaplan, Jan 6th
Analysis In 2017, Will Location Surge — And Beacons Stall? ChargeItSpot CEO and founder, Doug Baldasare, shares his predictions for the coming year. Doug Baldasare By Doug Baldasare, Jan 5th
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GeoMarketing is a publication of Yext, the global location data management leader.

Raj Nijjer Raj Nijjer

Raj ​manages Revenue Strategy and Publication Direction ​at GeoMarketing. As Publisher, Raj leads Sales, Operations and Process Management. Raj also oversees Communit​y​ Development at Yext.

David Kaplan David Kaplan

A New York City-based journalist for over 20 years, David Kaplan is managing editor of A former editor and reporter at AdExchanger, paidContent, Adweek and MediaPost.

Lauryn Chamberlain Lauryn Chamberlain

Lauryn Chamberlain is the Associate Editor of A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.

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