How Patrón Used Alexa And Foursquare To Expand Online-To-Offline Marketing

For spirits marketer Patrón, every day is “International Tequila Day.” But to make sure consumers stay connected to the brand during and beyond, the company put artificial intelligence and location targeting to extend its reach from bar-to-home. To promote its year-old Patrón Cocktail Lab, a cocktail recommendation engine that was launched online and apps, and its bot-tender … Continue reading How Patrón Used Alexa And Foursquare To Expand Online-To-Offline Marketing