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GM’s AtYourService Connects Car Owners With Local Deals From Exxon, Groupon

Emerging from the OnStar vehicle alert and navigation system, AtYourService offers a different kind of help to drivers.

OnStar subscribers can use RemoteLink to access AtYourService before they start their journey to check out featured offers, "sponsored locations," and a search tool for dining, retail, fuel and more.
OnStar subscribers can use RemoteLink to access AtYourService before they start their journey to check out featured offers, “sponsored locations,” and a search tool for dining, retail, fuel and more.

If owners of General Motors’ brands Chevrolet, Buick, GMC, and Cadillac trust the company’s OnStar service to get them where they want to go and connect them to auto services along the way, it’s a safe bet that those same consumers might be more amenable than most to accepting a Groupon deal or discount at an Exxon station. (Read the release.)

The instrument through which those deals will be offered is AtYourService, a mobile platform within the OnStar subscription that debuted at last year’s CES. Exxon and Groupon join previous partners such as Dunkin Donuts.

In Q4, AtYourService claimed to activate more than 130,000 deal-based connections for local merchants. In addition, since the launch of AtYourService, more than 6,400 hotel reservations were made through a partnership with travel booking portal Priceline.com.

This latest arrangement with Exxon gives AtYourService users access to discounts at more than 10,000 Exxon-and Mobil-branded fuel stations nationwide.

While an alignment with gas stations and lodging discovery services certainly seems to make sense for an auto company platform like AtYourService, the ability to extend it more sundry retailers and services through Groupon seems like a challenge.

To ease that friction, AtYourService’s companion mobile app, RemoteLink, is intended to be used before going out for a drive. The app lists featured offers, “sponsored locations,” and a category search tool to locate a variety of options for dining, retail, fuel, and more.

While most users can certainly get that kind of information via Google Maps and Apple Maps on down to Foursquare, RemoteLink promises to be just as attuned to the person looking at it — plus, the deals are the main attraction beyond general discovery. RemoteLink updates the list it shows users based on the subscriber’s location, time of day, and day of the week. Offers can be saved for use anytime and the app can be personalized by “favoriting” frequently visited locations. Subscribers with capable plans can have directions to an offer-based location downloaded directly to their car.

Beyond Groupon, AtYourService has an existing partnership with app-based coupon marketplace RetailMeNot. In that sense, Groupon, which is continuing to find the best structure for itself, is joining the competition on the road.