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Event Alert: The Road To Connected Transactions At CES

The Road will take marketers through four custom thematic tours designed around the future of commerce in location and transit, and via mobile and wearable devices, as well as voice search.

Voice-activated connected device usage has jumped 130 percent this year, and analysts have advised CMOs to shift budgets to ‘connected intelligence’ sooner rather than later — and at the same time, the IoT revolution is changing the way both communicate and transact with brands.

As such, building on success at CES 2017, The Road is coming back to CES in 2018 for an exclusive, curated tour experience. This year, The Road will be geared towards pinpointing all of the technologies and opportunities allowing for connected transactions. Each day, The Road will take marketers through four custom thematic tours designed around the future of commerce in location and transit, and via mobile and wearable devices, as well as voice search. (RSVP here)

Powered by GeoMarketing and our event partner Kinetic, The Road looks at CES through a unique lens: What emerging companies and technologies are truly pioneering and facilitating the connected transactions of today — and tomorrow? Where are consumers’ dollars actually being spent, and via which devices? As a fully curated tour from an analyst’s POV, The Road is designed to maximize your CES experience by enabling you to remain focused on what truly matters: ROI.

The Road 2018 is now taking reservations, and those interested in joining or finding out more information can RSVP here.

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of GeoMarketing.com. A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.