How Brands Can Translate Their Identity To Voice Assistants
'In this intelligent transformation, what doesn't change is that marketers know their customers better than anyone else,' said Ed Doran, cofounder Cortana, Microsoft.
By Lauryn Chamberlain, Nov 2nd
How Marriott Plans To Use Amazon Alexa To Improve The In-Room Experience For Guests
The hotel chain is exploring ways to improve customer service through voice — while working with Amazon to ensure absolute privacy.
By Lauryn Chamberlain, Oct 2nd
The Connected Car Revolution: Three Major Trends Disrupting The Auto Industry
A majority of consumers already perform 'connected activities' while driving, like making voice calls through a built-in interface, according to research from Parks Associates.
By Lauryn Chamberlain, May 25th
IoT Forecast: Over 442 Million Connected Devices Will Be Sold In The U.S. In 2020
Consumers are showing a strong preference for voice as the interface for these devices, said Parks Associates' Elizabeth Parks.
By Lauryn Chamberlain, May 24th
Millennials Are Ready To Embrace AI
Personalized product recommendations and chatbot communication are driving higher engagement, as a majority of younger consumers say they're willing to trade data for personalized service.
By Lauryn Chamberlain, May 1st
76 Percent Of Consumers Have Used Voice Commands On Digital Devices
Voice is a well-established technology — but it's still the early days for digital home assistants.
By Lauryn Chamberlain, Apr 26th
Despite Wearables Hype, 75 Percent Of Consumers Don’t Own A Connected Device
But this is set to shift over the next five years, eMarketer forecasts, as consumers warm up to smart tech and retailers continue IoT investment.
By Lauryn Chamberlain, Mar 14th
AT&T Will Debut LTE-M IoT Network By Mid 2017
It will be easier than ever to bring connected devices online — and here's what that means for marketers.
By Lauryn Chamberlain, Feb 22nd
Concept Stores And More: Target’s Plan To Compete With Amazon
At last week's NRF Big Show, Target's Mike McNamara talked about the future of shipping — and how online and offline have to work together.
By Lauryn Chamberlain, Jan 23rd
Zebra Aims To Help Retailers Track Everything In Stores — From Merchandise To The Shopper Journey
With its SmartSense solution, the company looks to maximize efficiency in retail environments — addressing the brick-and-mortar sales downturn in the process.
By Lauryn Chamberlain, Jan 12th
Are Thanksgiving Blue Laws Good (Or Bad) For Retailers?
By David Kaplan, Nov 22nd
Why Unstructured Data Matters To Brands Right Now
By David Kaplan, Nov 20th
How Brands Can Build A Compelling Voice Strategy
By Lauryn Chamberlain, Nov 20th
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