Google Maps Adds ‘Spa And Salon Day’ Direct Reservations
Reserve With Google offers recommendations and reservations for spas, salons, yoga, and more self-care options that are nearby.
By David Kaplan, Jul 14th
Think With Google: 20 Percent Of Searches In The Google App Are Now By Voice
With voice as the 'new frontier' of SEO, brands need to explore how to get voice assistants to see them as the best option for recommendation.
By Lauryn Chamberlain, Jul 6th
Rental Car Brands Avis And Hertz Shift Gears To Self-Driving
Avis has been rapidly ramping its connected car and shared mobility offerings. Hertz is taking its own road to the future of driving.
By David Kaplan, Jun 27th
Google Opens Up Direct-To-Search And Map Posts To Local Businesses
Previously available only to major brands and celebs, Google Posts will now let local shops share time-sensitive daily specials, current promotions, or any other news right on Google Maps and in search.
By David Kaplan, Jun 22nd
Google Maps’ Local Guides Updates Points System To Improve Shared Business Info
Local Guides now earn points for rating places and checking facts from other community members, Google Director Laura Slabin says.
By David Kaplan, Jun 14th
Think With Google: Customers Want Brands To ‘Know Them Better’ Across Devices
Marketers investing in knowing consumers across all of their devices are reaping the benefits: 89 percent report that personalization on responsive mobile apps, sites, and more has increased revenue.
By Lauryn Chamberlain, Jun 6th
What Google’s Attribution Improvements Mean For Brick-And-Mortars — And Its Rivals
It appears to be the one place location attribution providers haven't gone: Google plans to connect credit and debit card spending to close the gap between digital and physical sales.
By David Kaplan, May 24th
Moms On YouTube Seek Entertainment, ‘Me Time’
Video engagement is on the rise across the board. But while Millennial moms are watching diverse content on YouTube, they're actually slightly less likely than their male counterparts to seek out parenting and DIY-related vids.
By Lauryn Chamberlain, May 23rd
How Google Maps’ Menu Listings Will Change The Way Restaurants Are Found
Google My Business’ restaurant clients will be able to attract customers who are searching for food items even when they’re not looking for a specific brand.
By David Kaplan, May 15th
44 Percent Of Consumers Will Plan Their Summer Travel On Multiple Devices
Travelers are already researching their summer vacations — but nearly half haven't yet settled on a destination, indicating a major opportunity for marketers.
By Lauryn Chamberlain, May 9th
10 Things To Know About Online-To-Offline Marketing This Week
By Lauryn Chamberlain, Dec 8th
How Mall of America Is Using Chatbots And Robots To Connect With Holiday Shoppers
By David Kaplan, Dec 7th
What Google's Featured Snippet Search Update Means For Marketers
By Lauryn Chamberlain, Dec 7th
Get the latest news in location and mobile marketing!
Something went wrong!
Get the latest news in location & mobile marketing!
Something went wrong!