Google Micro-Moment Google Searches In 2016: Consumers Sought To ‘Know, Go, Do, Or Buy’ Google's 'The Year In Search' reveals important insights for mindset marketing, Think With Google reports. Lauryn Chamberlain By Lauryn Chamberlain, Dec 19th
Apps Google Update Will Let Users Book Fitness Classes Directly Through Maps, Search The move has significant implications for local discovery. Lauryn Chamberlain By Lauryn Chamberlain, Dec 14th
Google Think With Google: Here Are The Questions Marketers Should Ask In 2017 It's critical to be able to respond to how customers are feeling and acting in real-time. Lauryn Chamberlain By Lauryn Chamberlain, Dec 12th
Google Google Links Twitter Emojis To Local Search Results It's all part of the tech giant's #KnowNearby local search tool campaign. Lauryn Chamberlain By Lauryn Chamberlain, Dec 7th
Google The Majority Of Millennials Will Book An Entire Trip On Mobile Smartphones aren't just part of the purchase journey. Increasingly, they're there every step of the way, reports Think With Google. Lauryn Chamberlain By Lauryn Chamberlain, Dec 7th
Google Store Visits Jumped 65 Percent On Black Friday. Deals Weren’t The Only Reason Time spent in stores also was up, says Google, and mobile search had a lot to do with the increased activity. David Kaplan By David Kaplan, Nov 29th
Google How Marketers Can Reach Mobile ‘Supershoppers’ This Holiday Season Today’s consumer looks to a smartphone for just about everything — and that’s an advantage for marketers. Lauryn Chamberlain By Lauryn Chamberlain, Oct 27th
Google How The Shift To Mobile Has Impacted Local Search And Display Marketing Nearly 40 percent of people search only on a smartphone in an average day as they look to meet immediate needs. And those needs tend to be nearby, Google notes. David Kaplan By David Kaplan, Oct 7th
Google Google Pixel And Google Home Attempt To Connect All Online-Offline Bases While the addition of the iPhone-like Pixel seems like a lateral move, Google's new devices promise higher levels of personalization for voice-assisted search, virtual reality, artificial intelligence, IoT, and the connected home. David Kaplan By David Kaplan, Oct 4th
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