Google Opens Up Direct-To-Search And Map Posts To Local Businesses
Previously available only to major brands and celebs, Google Posts will now let local shops share time-sensitive daily specials, current promotions, or any other news right on Google Maps and in search.
By David Kaplan, Jun 22nd
Google Maps’ Local Guides Updates Points System To Improve Shared Business Info
Local Guides now earn points for rating places and checking facts from other community members, Google Director Laura Slabin says.
By David Kaplan, Jun 14th
Think With Google: Customers Want Brands To ‘Know Them Better’ Across Devices
Marketers investing in knowing consumers across all of their devices are reaping the benefits: 89 percent report that personalization on responsive mobile apps, sites, and more has increased revenue.
By Lauryn Chamberlain, Jun 6th
What Google’s Attribution Improvements Mean For Brick-And-Mortars — And Its Rivals
It appears to be the one place location attribution providers haven't gone: Google plans to connect credit and debit card spending to close the gap between digital and physical sales.
By David Kaplan, May 24th
Moms On YouTube Seek Entertainment, ‘Me Time’
Video engagement is on the rise across the board. But while Millennial moms are watching diverse content on YouTube, they're actually slightly less likely than their male counterparts to seek out parenting and DIY-related vids.
By Lauryn Chamberlain, May 23rd
How Google Maps’ Menu Listings Will Change The Way Restaurants Are Found
Google My Business’ restaurant clients will be able to attract customers who are searching for food items even when they’re not looking for a specific brand.
By David Kaplan, May 15th
44 Percent Of Consumers Will Plan Their Summer Travel On Multiple Devices
Travelers are already researching their summer vacations — but nearly half haven't yet settled on a destination, indicating a major opportunity for marketers.
By Lauryn Chamberlain, May 9th
What Google’s Search Quality Crackdown Means For Local Brands
in order to have long-term and impactful changes, more structural changes in Search are needed, says Google VP Ben Gomes.
By David Kaplan, Apr 26th
Google AdWords Now Includes Automatic Location Extensions
Hitting the Location Extensions buttons in the Google Display and the separate Search Ad Network dashboards immediately provides store hours and images within AdWords placements.
By David Kaplan, Mar 16th
Think With Google: 43 Percent Of Electronics Shoppers Are Showrooming
Nearly three-quarters of consumers go to an electronics store to check prices and plans, Google finds many are look to their phones for the same products.
By David Kaplan, Mar 2nd
How Marketers Can Integrate OOH, Social To Create Context — At Scale
By Lauryn Chamberlain, Jun 22nd
Acquisition Of Zenly, Launch Of Snap Map Highlight Snapchat’s Real-World, Real-Time Influence
By David Kaplan, Jun 21st
Over 50 Percent Of Millennials Are Using Voice Commands At Least Once A Month
By Lauryn Chamberlain, Jun 21st
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