Personal Searches ‘For Me’ Are On The Rise — And Here’s What That Means For Marketers
Search today is all about structured answers. That means that brands have to directly answer the questions customers are actually asking.
By Lauryn Chamberlain, Feb 13th
Google Rolls Out Olympics Update Across Search, Assistant
The move serves to underscore how search has evolved from a list of blue links — and why that matters to marketers.
By Lauryn Chamberlain, Feb 12th
Think With Google: Mobile Searches For ‘Same Day Shipping’ Are Up 120 Percent
Amazon has raised consumer expectations significantly — but through strategic partnerships and in-store initiatives, brick-and-mortars can 'deliver' on a same-day promise.
By Lauryn Chamberlain, Feb 5th
Think With Google: People Have 2X More Brand Interactions On Mobile Than Anywhere Else
In the 'age of assistance,' consumers are turning to their mobile devices for help more often — via both text and voice.
By Lauryn Chamberlain, Jan 29th
Google Begins Hyperlocal User-Gen News Pilot
Google Bulletin is a billed as a "lightweight app" that invites anyone to "be the voice of your community."
By David Kaplan, Jan 26th
Think With Google: The Search Trends That Defined 2017
Voice search grew, customers wanted the "best" of everything, and featured snippets mattered more than ever. Here's what marketers need to know.
By Lauryn Chamberlain, Dec 19th
What Google’s Featured Snippet Search Update Means For Marketers
Businesses' ability to generate traffic from Google to its native webpages may continue to decrease, but they can improve discovery through other means.
By Lauryn Chamberlain, Dec 7th
Think With Google: What Marketers Need To Know About Mobile-First Shoppers This Holiday Season
From 'where to buy gifts for my boyfriend' to 'best holiday hotels,' marketers need to understand the intent behind customers' search queries — and craft content that provides relevant answers.
By Lauryn Chamberlain, Dec 4th
What The Shift To An ‘AI-First World’ Means To Brands — And To Google
“We're living in a time where people are turning to their devices, not just for information, but to actually take actions for them,” said Google’s Naomi Makofsky at Yext’s Onward 17 conference.
By David Kaplan, Nov 28th
Think With Google: Mobile Searches For ‘Where To Buy’ Have Grown 85 Percent Since 2015
The smartphone is consumers' 'everywhere expert' this holiday season — and they're asking more questions via text and voice.
By Lauryn Chamberlain, Oct 26th
Pandora Launches Audio Ad Marketplace As Voice And Brand Safety Demand Rises
By David Kaplan, Feb 20th
American Express Pop-Up 'Experience' Expands NBA All-Star Weekend
By David Kaplan, Feb 19th
Mindshare On The Future Of Luxury Marketing: There Is No 'One Size Fits All' Approach
By Lauryn Chamberlain, Feb 19th
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