GeoMarketing 101: How To Succeed At Local Marketing
What makes marketing truly local? Hint: It's more that just running a generic ad in a specific area.
By Lauryn Chamberlain, Sep 15th
GeoMarketing 101: What Is Proximity Marketing?
Proximity Marketing lies at the intersection of mobile and location, where big things are happening for marketers.
By Lauryn Chamberlain, Aug 30th
GeoMarketing 101: Interactive Mapping Services
Big companies have shelled out to acquire mapping services that provide them with custom location data. Here’s why.
By Lauryn Chamberlain, Aug 17th
GeoMarketing 101: What Is In-Store Attribution?
Marketers want to know that an ad made consumers do more than click — they want to know if it made them visit a store.
By Lauryn Chamberlain, Aug 9th
GeoMarketing 101: What Is The On-Demand Economy?
7.6 million Americans will work as providers of on-demand services by 2020, Intuit has forecast. Why?
By Lauryn Chamberlain, Jul 26th
GeoMarketing 101: What Is Location Management?
How to maintain accurate listings information in a world that has moved way beyond the yellow pages.
By Lauryn Chamberlain, Jun 22nd
GeoMarketing 101: What Is Ad Retargeting?
Ad retargeting tactic has been a hallmark of digital advertising for a while. But it’s recently made a move to the real world.
By Lauryn Chamberlain, Jun 16th
Geomarketing 101: Online-To-Offline
Consumers don’t live their lives in silos. Here’s how brands are making an effort to stay consistent across all devices — and into the physical world.
By Lauryn Chamberlain, Jun 8th
Geomarketing 101: What Is Geomarketing?
Examining the power of location's influence on marketing — and how ad campaigns with a "geo" component drive more foot traffic to stores.
By Lauryn Chamberlain, May 10th
GeoMarketing 101: What’s The Difference Between Eddystone And iBeacon?
As major brands from Macy’s to Rite Aid deploy beacons, retailers are probing the relative benefits of both Apple and Google’s technologies.
By Lauryn Chamberlain, May 3rd
What Marketers Needs To Know About Audio-Branding
By David Kaplan, Dec 12th
Button's Mike Jaconi On How Buzzfeed And Walmart Are Demonstrating The Complement Of Content And Commerce
By David Kaplan, Dec 11th
Reinventing The Physical Experience With Social Pattern Recognition
, Dec 11th
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