Geo 101: What Do Marketers Need To Know About Snap Map?
It's not just for helping teens find out where their friends really are: In the near future, Snapchat's Snap Map will likely help brands to target users based on real-world visits.
By Lauryn Chamberlain, Jul 11th
Geo 101: What Are Intelligent Assistants?
Alexa, explain why everyone is talking to their devices.
By Lauryn Chamberlain, May 3rd
Geo 101: What Is Shared Mobility?
The sharing economy continues to grow — and location intelligence plays a vital role.
By Lauryn Chamberlain, Apr 4th
Geo 201: How Should Marketers Use Snapchat Geofilters?
The location-specific overlays have applications far beyond branding.
By Lauryn Chamberlain, Feb 28th
Geo 201: Online-To-Offline Marketing Best Practices
How marketers can blend the digital and the physical through the ultimate tool: mobile.
By Lauryn Chamberlain, Feb 14th
Geo 101: How To Improve Your Social Media Marketing
Live video and personalized ad formats are on the rise in 2017.
By Lauryn Chamberlain, Feb 8th
Geo 101: How To Improve Your Local SEO Strategy
Four simple tricks for ranking higher in search results — and boosting foot traffic as a result.
By Lauryn Chamberlain, Jan 25th
GeoMarketing 101: Internet Of Things
As the presence of smart devices increases, marketers are beginning to explore the new ways in which the internet of things allows them to connect to consumers — and allows consumers to connect to each other.
By Lauryn Chamberlain, Dec 15th
GeoMarketing 101: What Is Voice Search
An estimated 40 percent of searches by U.S. adults today are voice searches — and that has major implications for local marketing.
By Lauryn Chamberlain, Dec 6th
GeoMarketing 101: How To Build A Geofence
Geofencing is a great way to communicate with customers in real-time — and it’s a simple way for small businesses to enter the world of location marketing.
By Lauryn Chamberlain, Oct 11th
How Location Informs True 'One-To-One' Marketing — Across Platforms
By Lauryn Chamberlain, Jan 18th
1-800-Flowers CEO Chris McCann At NRF: Voice Is The UI Of The Future
By David Kaplan, Jan 17th
Dunkin' Donuts Goes Back To Its Local Roots For 'Next Gen' On-Demand Store Model
By David Kaplan, Jan 16th
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