Why Moët & Chandon Is Working With Snap To Target Luxury Wine Enthusiasts
Snap's recent difficulties acquiring users are well documented. But with a higher-than-average household income, its niche audience might still be a valuable one.
By Lauryn Chamberlain, Feb 6th
10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from the launch of Snap Map to coverage from Cannes Lions.
By Lauryn Chamberlain, Jun 23rd
Waze Promotes Disney Pixar’s Cars 3 With Character Voices And Custom Images
This campaign is different from previous movie tie-ins on Waze because it's a fuller 'character experience,' says Brand Partnerships head Jordan Grossman.
By David Kaplan, May 11th
NatGeo And 360i Show The ‘Genius’ Of Using Chatbots As A Marketing Tool
To promote the NatGeo TV series celebrating Albert Einstein, 360i created an a chatbot version of the great physicist to converse with people on Facebook.
By David Kaplan, Apr 27th
The Weather Company And GSK Are Back To Track And Target Allergies
The team's updated Allergy Tracker is customized and promises to advance the predictive analytics associated with the WeatherFx platform.
By David Kaplan, Apr 25th
Audi Finds The Right Place For Marketing With Airbnb
Where can someone drive a car that goes 200 miles-per-hour in the US? Audi turned to Aibnb to find a location.
By David Kaplan, Apr 13th
Taco Bell Meets Wedding Bells In Las Vegas
The chain is driving foot traffic to its new Las Vegas Strip location with an unusual stunt: an on-site wedding for the winners of its #LoveAndTacos social media contest.
By Lauryn Chamberlain, Feb 15th
Geico Roadside Assistance TV Spot Highlights Location Services
The Martin Agency's ad shows car insurance customers who use Geico's mobile app can call for help without saying a word.
By David Kaplan, Feb 9th
Dunkin’ Donuts Looks To Drive Valentine’s Day Sales With Geofilters, Facebook Live
The brand is getting active across Snapchat, Instagram, Facebook — and each of its social promotions are tied to its store locations.
By Lauryn Chamberlain, Feb 9th
How Chevron Enrolled Over 14K Members In ‘aFANity Rewards’ In Less Than Three Months
With AdSport, the brand geo-fenced dozens of locations — from Chevron stations to sports stadiums — to reach the right potential members.
By Lauryn Chamberlain, Jan 31st
Google Emphasized 'Fun' For The Connected Home At SxSW
By David Kaplan, Mar 14th
Think With Google: Why Voice Assistants Are Resonating With Baby Boomers
By Lauryn Chamberlain, Mar 13th
GroundTruth Expands Cost-Per-Visit Ad Format With Jack In The Box
By David Kaplan, Mar 13th
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