Analysis Facebook’s Virtual Reality Tour Takes Flight The Facebook VR tour is making its way to 14 different locations and 24 mobile tour stops across the U.S., spanning from New York City’s Bryant Park, airports, college campuses, festivals, sporting events and city centers.
Analysis As Western Union Expands Chat App Transactions, Location Matters More Than Ever Nidhi Gupta, Western Union’s head of global marketing, explains the value of incorporating WU's money transfer service into third-party apps like Viber and WeChat and why its 500,000 physical locations are still so vital.
Apps Google Update Will Let Users Book Fitness Classes Directly Through Maps, Search The move has significant implications for local discovery.
Apps Yelp’s Cashback Commerce Plan The local guide has teamed up with online-to-offline rewards Empyr to power loyalty programs for Yelp merchants.
Analysis Instagram Live is Here – And Even Gary Vee is Using it It's time for digital marketers to get on board, writes Sherry Bonelli.
Analysis Apple Maps Hits The Road — And, Eventually, The Air — To Collect Street View Data Apple technicians drove across 40 localities last month as it looks to add more details to Maps updates. It's also considering the use of drones to get a bird's eye view of the landscapes it covers as well.
Apps HotelTonight Campaign Aims GeoRates At Holiday Travelers HotelTonight’s tongue-in-cheek ‘Visit, Don’t Stay’ message recognizes that professional hospitality can beat the familial kind, says CMO Ray Elias.
Apps Foursquare Location Data To Power Snapchat Geofilters Following deals with Twitter, Uber, Pinterest, and others, Foursquare is working to establish itself as the foundation of social media platforms' geo-data go-to.
Analysis As Yelp’s Mobile Rise Continues, Tools Like Request-A-Quote Get The Spotlight The local guide's message to brands and consumers is that Yelp isn't just reviews; it's a place for driving transactions.