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Catalina Brings In Ex-Kraft Exec Tom Corley To Head Retail Analytics

“Catalina has an unparalleled opportunity to be a catalyst for retailers as they work to more effectively engage shoppers, including the 97 percent of households that shop at brick and mortar stores every week,” says Corley.

Shopper analytics provider Catalina has appointed Tom Corley as Global Chief Retail Officer and President of U.S. Retail.

Corley, who has held executives posts at Kraft Foods Group and CPG sales consultancy Acosta, will lead Catalina’s U.S. retail business and provide additional leadership to Catalina’s retail clients in Europe and Japan.

“We are excited to welcome Tom to our leadership team,” said Andy Heyman, CEO of Catalina. “Catalina is focused on expanding our capabilities and value proposition to help retailers efficiently grow and meet the opportunities of a fast-changing marketplace. Tom brings a fresh perspective to those efforts and a deep understanding of how to drive win-win relationships between CPG manufacturers and retailers given his extensive experience working with both parts of our network.”

By its nature, CPG brands have tended to rely on retailers to manage point-of-sale and marketing campaigns at the store level. Over the past three years, CPG brands have been aggressively exploring new ways to reach connected consumers directly, typically via app-based offers to drive store visits. But the ability to capture attribution data — did this mobile ad lead to an actual sale — has required layers of proof.

And that’s the challenge Catalina faces in a crowded analytics landscape where so many companies are promising to deliver the facts on in-store attribution. Finding the right allies and helping demonstrate Catalina’s positing in the retail space is what Corley is charged with.

He’s got a lot to work with already, as Catalina boasts of its partnerships with retailers encompass more than 27,000 stores in the United States and 53,000 globally, reaching more than 528 million shoppers with personalized digital and in-store marketing solutions that drive trial, loyalty and sales volume for retailers and CPG brands. Catalina’s advanced shopper analytics and team of 150 data scientists deliver powerful, actionable insights that improve marketing performance and efficiency.

“Catalina is creating exciting new opportunities for retailers to connect with shoppers to build loyalty and engagement,” said Todd Morris, Catalina Global Go-to-Market President. “Tom is the right person to drive those innovations forward and build even deeper partnerships with our retailers.”

“I am excited about the value Catalina delivers to its partners and in the investments it continues to make in advancing its technology to drive shopper intelligence for retailers,” said Corley. “Catalina has an unparalleled opportunity to be a catalyst for retailers as they work to more effectively engage shoppers, including the 97 percent of households that shop at brick and mortar stores every week.”

About The Author
David Kaplan David Kaplan @davidakaplan

A New York City-based journalist for over 20 years, David Kaplan is managing editor of GeoMarketing.com. A former editor and reporter at AdExchanger, paidContent, Adweek and MediaPost.