Attention Agencies And Brands: Parks Associates’ CONNECTIONS Conference Is Coming
Consumers are using voice-activated connected home devices at a steadily increasing rate. CONNECTIONS aims to help marketers navigate this new landscape.
Voice-activated connected device usage has jumped 130 percent this year, and analysts have advised CMOs to shift budgets to ‘connected intelligence’ sooner rather than later — but in many industries, marketer use and understanding of these technologies is lagging behind consumer adoption.
As such, Parks Associates’ CONNECTIONS™ conference — hosted May 23-25 in San Francisco, is a connected home event aims to put the focus on this rapidly growing industry, hosting over 700 executives from the connected entertainment, IoT, and smart home industries. CONNECTIONS will offer a day of pre-show research workshops highlighting Parks Associates’ consumer data and analysis and two days of conference sessions focused on this emerging technology adoption and trends, forecasts for new products and services, evaluation of new business strategies, and recommendations about technology innovations, strategic partnerships, monetization opportunities, and value-added services.(GeoMarketing is an official media partner for the event.)
“Our research shows significant growth and opportunities in IoT and connected home market segments,” said Tricia Parks, Founder, President, and CEO, Parks Associates. “CONNECTIONS will highlight strategies for the connected consumer and important issues facing the industry, from platform integration to privacy and big data. We look forward to supporting the industry’s growth by providing our research and insights to this leading audience of executives.”