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10 Things You Need To Know About Online-To-Offline Marketing This Week

All the location news this week, from Black Friday stats to HERE Maps' Twitter test.

GeoMarketing’s Link Picks of the Week:

Top Stories of the Week:

5. Store Visits Jumped 65 Percent On Black Friday. Deals Weren’t The Only Reason

Time spent in stores also was up, says Google, and mobile search had a lot to do with the increased activity.

4. As Local Businesses Become ‘Social Media Mavens,’ Reliance On Mobile Ads Rises

business marketing online concept

More than half of local social media mavens buy geotargeted banner ads, but just 33 percent of them use mobile advertising, according to Borrell Associates.

3. CES 2017 Preview: Breaking Down Silos Around OOH Advertising With Kinetic Worldwide

Kinetic’s recent integrated campaign for development organization Diakonia raised donations by 65 percent and brand awareness by 78 percent, says Kinetic Germany CEO Thorsten Ebbing.

2. HERE Maps Tests Turn-By-Turn Directions On Twitter

HERE Maps Tests Turn-By-Turn Directions On Twitter

With so many location apps competing for so few space on consumers’ smartphones, perhaps it makes sense to rely on one with over 300 million active users.

1. Nada Stirratt Is Out As Verve CEO, Founder Tom Kenney To Run Day-To-Day Operations

A surprising turn for the company a year after Stirratt was tapped to chart its reinvention from a mobile ad network to a location ad and analytics platform.