10 Things You Need To Know About Online-To-Offline Marketing This Week
All the location news this week, from driving better results through geofencing to the top reasons to use beacons.
GeoMarketing’s Link Picks of the Week:
- 5 Ways to Rethink Marketing Measurement — Steven Rosenblatt, StreetFight
- Retailers Can Now Request That Uber Drop Off Customers Right in Front of Their Stores— Lauren Johnson, Adweek
- Location Tracking and the Trouble With ‘Opting In’ — Kate Kaye, AdAge
- Under Armour Launches First Snapchat Game — Larissa Faw, MediaPost
- How location is driving the next wave of mobile marketing — Retail Week
Top Stories of the Week:
As the lines between online and offline continue to blur, it’s time to rethink what it means to be ‘mobile’ as well.
Driving sales is the main primary driver behind indoor positioning serivices, followed by wayfinding, with building customer experience, brand awareness, and loyalty bringing up the rear, says an Indoor Atlas survey.
There’s more to the technology than sending coupons to every consumer in a wide radius.
As marketers look to the ways meteorological data mixes with IoT and voice-activated search, Bitterman will be expected to deepen connections with ad agencies and brands.
It’s all part of Google’s larger plan to link its services to anticipate what users want. And local brands can take advantage of that knowledge.