10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from Waze analytics to why Millennials think brands should have physical stores.
GeoMarketing’s Link Picks of the Week:
- Lyft has hired the head of Google Street View to lead its mapping team — Johana Bhuiyan, Recode
- Think Tank: Curated Online Marketplaces Hold the Key to Retail Growth— Josh Wexler, WWD
- ‘Things to do near me’ SEO — Andrew Shotland, SearchEngineLand
- 2017 Hashtag Bowl winners: Congrats To Twitter, Anheuser-Busch & Eggo — Matt McGee, MarketingLand
- You can finally buy stuff online by yelling at your Google Home— Brett Williams, Mashable
Top Stories of the Week:
How marketers can blend the digital and the physical through the ultimate tool: mobile.
Less than a year after former Guess marketing exec Michael Relich took the COO reins at Crate and Barrel, the company’s mobile approach getting an major overhaul.
Love may be a mystery, but Valentine’s Day trends from Waze make this romantic holiday more predictable for brands seeking to influence the purchasing decisions of lovestruck Americans.
The analytics potential from Google Maps users sharing lists represents an even deeper level of insight for the search giant and the brands it works with.
The digitally native generation is mixing online and offline shopping in surprising new ways.