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10 Things To Know About Online-To-Offline Marketing This Week

Our top stories and links from around the web this week, from Google I/O news to how Scotch & Soda is 'sailing' customers to its New York stores.

GeoMarketing’s Link Picks of the Week:

Top Stories of the Week:

5. Google I/O: Centrality Of Artificial Intelligence, Local Marketing, And (Yes) Optimism Draw Lines With Amazon, Facebook

Google’s emphasis on local business for its Assistant, Maps and forthcoming Lens products has the search giant further postioning itself as the “anti-Amazon,” UM’s Joshua Lowcock explains.

4. How Scotch & Soda Is Sailing Customers To Its New York Stores

You read that right. The Amsterdam-based retailer is taking customers for a boat ride with its branded NYC Water Taxi.

3. Gen-Z Will Account for 40 Percent Of All Consumers By 2020

The teens of today are set to influence nearly $4 billion in spending in just a few short years. Here’s what marketers need to know.

2. How Marriott Is Working With Salesforce To Get Complete, Cross-Channel ‘Recognition’ Of Its Guests

“Marriott’s vision is to be the world’s favorite travel company. The best way to reach that goal is to employ a best-in-breed, global customer recognition platform that connects our guests at every possible touchpoint to our team of expert hospitality professionals who strive to delight our guests every stay,” says Brian King, Global Digital & Sales Officer at Marriott International.

1. 1-800-Flowers Expects Mother’s Day Shopping To Be ‘On-The-Go’ This Year

“More than 50 percent of 1-800-Flowers.com customers are expected to use our mobile website and apps to shop with us for Mother’s Day,” says Tom Hartnett, President, 1-800-Flowers.com.

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of GeoMarketing.com. A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.