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10 Things To Know About Online-To-Offline Marketing This Week

Our top stories and links from around the web this week, from how Uber combated ad fraud to Domino's outdoor delivery rollout.

GeoMarketing’s Link Picks of the Week:

Top Stories of the Week:

5. How Uber’s Advertising Team Combated Ad Fraud Amid Period of Protest

“Who’s causing ad fraud? It’s not 15 year-old kids or Russian bots — it’s large agencies and networks,” Kevin Frisch, head of Driver & Rider Acquisition at Uber, told MMA Impact attendees.

4. Mindshare’s Jeff Malmad: How Voice Activation And AI Will Drive ‘Incidental Loyalty’

Depending on your brand’s category, roughly 30 percent of your sales will be from incidental loyalty, based on voice searches, and based on voice purchases, Malmad predicts.

3. How Domino’s Is Using Location Intelligence To Bring You Pizza In The Park (And Beyond)

The delivery expansion shows both a commitment to expanding new services as well as using exclusively digital means to do so.

2. PlaceIQ And IRI Show How CPG Brands Can Connect Sports Stadiums To Store Aisles

“When a viewable impression improves store visits rates by over 50 percent, it no longer becomes a nice to have, but a must have for any marketer with an offline presence,” says Placed CEO David Shim.

1. Verve Hires Mobile Ad Vet Mark Fruehan To Streamline Enterprise, SMB, Programmatic Focus

“We are going to put our work around Movement Science into the hands of participants from small and mid-size businesses on up,” Fruehan says. “In an important sense, we are now talking about the democratization of their marketplace.”

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of GeoMarketing.com. A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.