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10 Things To Know About Online-To-Offline Marketing This Week

Our top stories this week, from growing searches for 'same-day shipping' to why Moët & Chandon is working with Snap.

GeoMarketing’s Link Picks of the Week:

Top Stories of the Week:

5. Think With Google: Mobile Searches For ‘Same Day Shipping’ Are Up 120 Percent

Amazon has raised consumer expectations significantly — but through strategic partnerships and in-store initiatives, brick-and-mortars can ‘deliver’ on a same-day promise.

4. Reputation Manager SOCi Brings In Location Tech Vet Monica Ho As CMO

“Although ads are an important part of any brand’s social strategy, SOCi was built to help brands and their local agents find and create engaging local content first,” says Monica Ho.

3. Ted’s Montana Grill Points To 10x Return On Ad Spend From GroundTruth’s Self-Serve Targeting

Mobile ads were “a new territory” last year, but it’s one of the most valuable components of the brand’s 2018 plan, says Ted Montana Grill Marketing Manager Derek Walls.

2. Factual Updates Geopulse For Location Insights And Attribution Beyond Ad Targeting

“As brands begin to leverage data for a variety of business purposes, they’re constantly looking at ways to use location data in different ways outside of just targeting,” says Factual SVP Brian Czarny.

1. Why Moët & Chandon Is Working With Snap To Target Luxury Wine Enthusiasts

Snap’s recent difficulties acquiring users are well documented. But with a higher-than-average household income, its niche audience might still be a valuable one.