10 Things To Know About Online-To-Offline Marketing This Week
Our top stories this week, from growing searches for 'same-day shipping' to why Moët & Chandon is working with Snap.
GeoMarketing’s Link Picks of the Week:
- Google is buying Chelsea Market building for over $2 billion — Mark Maurer, The Real Deal
- The reinvention of retail demands new metrics— Brent Franson and Steve Dennis
- Super Bowl LII Attendees: Who They Are, Where They Came From and Went After The Game — Brittany Dervan, Skyhook blog
- How Delivery Apps May Put Your Favorite Restaurant Out Of Business— Elizabeth Dunn, The New Yorker
- Retail Expert: Main Street Will Go “Bit & Mortar” Whether It Wants To Or Not— Logan Woods, PSFK
Top Stories of the Week:
Amazon has raised consumer expectations significantly — but through strategic partnerships and in-store initiatives, brick-and-mortars can ‘deliver’ on a same-day promise.
“Although ads are an important part of any brand’s social strategy, SOCi was built to help brands and their local agents find and create engaging local content first,” says Monica Ho.
Mobile ads were “a new territory” last year, but it’s one of the most valuable components of the brand’s 2018 plan, says Ted Montana Grill Marketing Manager Derek Walls.
“As brands begin to leverage data for a variety of business purposes, they’re constantly looking at ways to use location data in different ways outside of just targeting,” says Factual SVP Brian Czarny.
Snap’s recent difficulties acquiring users are well documented. But with a higher-than-average household income, its niche audience might still be a valuable one.