10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from the marketing moments that shaped 2017 to a CES 2018 tech preview.
GeoMarketing’s Link Picks of the Week:
- Mindshare Sets Blockchain Trial, Will Test ‘Tokenized’ Media System — Laurie Sullivan, MediaPost
- Sephora Mastered In-Store Sales By Investing in Data and Cutting-Edge Technology— Lauren Johnson, Adweek
- Lidl adjusts real estate strategy — Dan Orlando, Supermarket News
- Microsoft announces private preview, partnerships for AI-powered health bot project— Hadas Bitran, Microsoft blog
- Snapchat launches augmented reality developer platform Lens Studio— Josh Constine, TechCrunch
Top Stories of the Week:
“The ways we work will continue to change and I think the ones who will continue to suffer the most are the cafes because people aren’t working in them as much anymore,” says journalist Abby Ellin.
“Looking back at 2017, each example counts as evidence that we live in an increasingly mobile-to-offline world,” writes Verve CMO Julie Bernard.
As momentum around voice-activation builds, 2018 will be the year of audio, a report by Veritonic suggests.
The technology that underpins cryptocurrencies like bitcoin has diverse applications for marketers when it comes to data privacy, improving distribution and more.
As the form-factor of technology changes, evolves and miniaturizes, so does our relationship with it, writes Kinetic’s Rosh Singh. What does OOH look like when AR is ubiquitous, and what can marketers do in a world where sensors are woven into the materials around us?