10 Things To Know About Online-To-Offline Marketing This Week
Our top stories and links from around the web this week, from Everlane's first foray into brick-and-mortar to what the CVS-Aetna merger means for health retail.
GeoMarketing’s Link Picks of the Week:
- Mindshare Sets Blockchain Trial, Will Test ‘Tokenized’ Media System — Laurie Sullivan, MediaPost
- Lyft Wrote Giant Thank-You Notes to Its Drivers on These Out-of-Home Ads— Tim Nudd, Adweek
- Prognos Adds $20.5M for A.I. That Aims to Diagnose Diseases Earlier — David Holley, xconomy
- With Hello Alfred Partnership, Related Seeks To Make Time The Hottest New Amenity In Luxury Housing— Samantha Sharf, Forbes
- I Made My Shed the Top Rated Restaurant On TripAdvisor— Oobah Butler, Vice
Top Stories of the Week:
“Understanding where shoppers go before and after they visit particular stores, as well as their brand affinities, helps better design advertising experiences,” says Factual VP Ocean Fine.
“Marketplace is the first of a suite of new personalization features that we will roll out over the next 12 to 18 months to nearly four million U.S. drivers,” says Santiago Chamorro, General Motors’ VP, Global Connected Customer Experience.
The popular e-tailer is finally unveiling retail flagships in New York and San Francisco. Here’s why.
“We think every company will have their own knowledge graph, and whether it’s with Yext or another vendor, tools like Neptune will help power those graphs,” says Jon Kennell, Yext’s VP of Product.
The deal promises to stitch together a new network of “personalized health care experiences” by connecting Aetna’s providers with greater consumer access through CVS Health, which includes more than 9,700 CVS Pharmacy locations and 1,100 MinuteClinics.