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10 Things To Know About Online-To-Offline Marketing This Week

All the location news this week, from Pandora's integration with Sonos to how Bloomingdale's is improving its rankings for unbranded searches.

GeoMarketing’s Link Picks of the Week:

Top Stories of the Week:

5. How Bloomingdale’s Is Prioritizing Ranking In Unbranded Searches

Intelligent search has changed users’ queries — and it’s no longer enough to show up in searches for store name alone.

4. 49 Percent Of Consumers Plan To Use In-Store Pickup This Holiday Season

Free shipping is also a top consideration for deciding which retailers to patronize over the holidays, according to a report from the NRF.

3. How Dunkin’ Donuts Is Using Mastercard’s Masterpass To Drive Loyalty Membership

Digital payment methods like Masterpass by Mastercard help us provide our guests with even more quick and convenient ways to ‘run on Dunkin’,'” says Dunkin’ Donuts VP Sherrill Kaplan.

2. As Factual Broadens Geo-Data Focus, It Ends The Year Adding Programmatic Partners

Factual is adding AppNexus, dataxu, and Oath’s BrightRoll to its DSP roster. “The addition of these partnerships solidifies Factual’s position as the most distributed location data provider in the advertising ecosystem,” says Devin Marsh.

1. Pandora’s Sonos Integration Opens More Advertisers To The Connected Home

“It is now easier for listeners to access and control all of their music from Pandora, whether it’s from the Sonos app, with voice, and now from within the Pandora app – all working together seamlessly,” says Sonos’ Allen Mask.

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of GeoMarketing.com. A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.