10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from where car buyers do their mobile research to how restaurants can take advantage of intelligent search.
GeoMarketing’s Link Picks of the Week:
- Retail game-changers: Millennial and Gen Z shoppers are brick-and-mortar’s essential future — Davor Sutija, Marketing Land
- What’s Behind HBC’s WeWork Deal? Millennials— Andria Cheng, eMarketer
- Nordstrom Rack opens second Manhattan store — Lara Ewen, Retail Dive
- Facebook launches Marketplace for cars with dealers and Blue Book pricing— Josh Constine, TechCrunch
- Alexa adds support for custom lists— Sarah Perez, TechCrunch
Top Stories of the Week:
It’s time for marketers to turn their attention to image-based search.
Just 10 percent of auto intenders turn to their smartphones to find dealerships while at work, while 17 percent conduct mobile research during a dealer visit, says GroundTruth’s Stephanie Sollers.
“We launched Yext For Food because the methods that consumers are searching for food is actually way ahead of the ways that they’re finding any other type of brick-and-mortar, local business,” says Yext’s Lee Zucker.
“Listening on Pandora is up 250 percent on voice-activated devices, with connected home listening up 22 percent year-over-year,” says Pandora SVP Susan Panico.
Home Depot locations in Houston and South Florida were “constantly and dynamically updating information” on store hours during and after last months disasters to help reduce confusion amid disaster and recovery, said the company’s digital product exec Justin Dilley.