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10 Things To Know About Online-To-Offline Marketing This Week

All the location news this week, from the latest Google My Business update to Amazon's first 'fulfillment center.'

GeoMarketing’s Link Picks of the Week:

Top Stories of the Week:

5. 4INFO’s Business Model Shift Reflects Mobile Attribution’s Central Marketing Role

By making 4INFO’s online/offline engagement solution open more widely, it can help brands and publishers tap into “always-on” consumers through programmatic advertising.

4. Nearly One-Third Of US Online Population Will Use Voice Assistants By 2019

At the moment, 20 percent of Google search queries — and 25 percent of Bing queries — are made via voice-activated assistants, says eMarketer.

3. Google My Business Listings Management Just Got A Lot Easier For Merchants

Updating correct business info, sharing photos, checking data on Google My Business can now be managed directly in Google Search whether on mobile or desktop.

2. Amazon To Open Its First Fulfillment Center In New York To Expand Faster Delivery

The move comes as Amazon expands its Instant Pickup and Whole Foods integration.

1. Does Location-Based Advertising Have A Viewability Problem?

As expectations for location ads rise, so do accuracy worries, says Placed CEO David Shim.