10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from the latest Google My Business update to Amazon's first 'fulfillment center.'
GeoMarketing’s Link Picks of the Week:
- Lululemon Rises Most in Three Months After Defying Athletic Woes — Lindsey Rupp, Bloomberg
- It Took A Natural Disaster For Me To Understand Snap Map— Jessi Hempl, Wired
- How Location Data is Changing Mobile Advertising & Attribution in 2017 — Karl Holzthum, LSA Insider
- Self-Driving Cars’ Prospects Rise With Vote by House— Cecilia Kang, The New York Times
- Why e-commerce brands are flipping the script and opening brick-and-mortar stores— Ilyse Liffreing, Digiday
Top Stories of the Week:
By making 4INFO’s online/offline engagement solution open more widely, it can help brands and publishers tap into “always-on” consumers through programmatic advertising.
At the moment, 20 percent of Google search queries — and 25 percent of Bing queries — are made via voice-activated assistants, says eMarketer.
Updating correct business info, sharing photos, checking data on Google My Business can now be managed directly in Google Search whether on mobile or desktop.
The move comes as Amazon expands its Instant Pickup and Whole Foods integration.
As expectations for location ads rise, so do accuracy worries, says Placed CEO David Shim.