10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from Subway's new Pandora ads to why millennials embrace sharing data with retailers.
GeoMarketing’s Link Picks of the Week:
- Inside Waymo’s Secret World for Training Self-Driving Cars — Alexis C. Madrigal, The Atlantic
- How a Moment of Doubt Changed Foursquare— Polina Marinova, Fortune
- Unilever’s Hellmann’s to deliver ‘impulse’ groceries in first direct-to-consumer tests — Jennifer Faull, The Drum
- Yelp Tries Custom Audiences Push in Bid For Facebook, Google Ad Dollars— George Siefo, Ad Age
- Ford and Domino’s to deliver pizza using self-driving cars in new test— Darrell Etherington, TechCrunch
Top Stories of the Week:
“We think there may be an effective blend of shorter and longer length audio ads that can help with message breakthrough and alleviate potential creative fatigue,” Pandora says.
“In partnering with Neustar to build this custom onboarding portal, we can offer advertisers a new, effortless way to reach their customers on Pandora,” says Pandora’s Dave Smith.
Facebook use is falling among Millennials. And that’s a challenge for social media marketers, says Eyeview CMO Jeff Fagel.
They’re reportedly 3x more likely to share personal information with a favorite brand than Boomers.
Location-based advertising through push notifications are 20 times more effective than generic banner ads, writes Boostability’s Kelly Shelton.