10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from travel trends on mobile to what marketers need to know about the future of search.
GeoMarketing’s Link Picks of the Week:
- Data and AI will drive a wave of personalization but what will be ‘the iPhone moment’? — Eric Franchi, The Drum
- How McDonald’s Is Getting Its Mojo Back— Andrea Cheng, eMarketer
- How discovery differs from search – and offers opportunities for brands — Lisa Lacy, The Drum
- Google’s location-sharing service goes cross platform, unlike Apple’s— Thomas Ricket, The Verge
- What To Keep In Mind If Your Brand Is Considering Using A Chatbot— Steve Olenski, Forbes
Top Stories of the Week:
More than 50 percent of travelers’ research, planning, and way-finding is performed solely on mobile devices, writes Anne Lim.
Nearly 40 percent of advertisers surveyed by Verve and Forrester say difficulty understanding consumers past location patterns as well as how to accurately geotarget them.
Voice and image search are on the rise. Here’s how brick-and-mortar businesses can get ready.
As Kayak develops its “Alexa Skill” to let users book a hotel, Marriott is putting the voice-activated assistant to work on room service.
“Amazon is clearly changing the game for brick and mortar retailers, and that the trend is only growing as the rise of smartphones and apps give consumers even more convenient ways to take advantage of promotions such as Prime Day,” says Sense360 CEO Eli Portnoy.