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10 Things To Know About Online-To-Offline Marketing This Week

All the location news this week, from how Harley Davidson used AI to drive motorcycle sales to which retailers are drawing Gen-Z shoppers.

GeoMarketing’s Link Picks of the Week:

Top Stories of the Week:

5. Which Retailers Are Drawing Gen-Z Shoppers In Stores?

A surprising number of mall-based chains are winning out with the youngest consumers — but mom and dad might have something to do with it.

4. PlaceIQ: Location Is Not Mobile Data — It’s Consumer Data

‘Location is about much more than mobile,’ said PlaceIQ CEO Duncan McCall. ‘It’s an all-channel enabler.’

3. About 14 Percent Of iPhone Owners Plan To Buy Apple Homepod

Apple may have to catchup to Amazon Echo and Google Home in the voice-activated device game, but a Raymond James analysis shows that consumers are already interested.

2. Pandora Taps Foursquare For Digital-To-Physical Ad Attribution

“By integrating Attribution by Foursquare, Pandora has been able to demonstrate to brands advertising on the platform that their ads have the potential to drive as much as 7.5% incremental visits to store locations,” says Foursquare’s Peter Krasniqi.

1. Speed Marketing: How Harley-Davidson Used AI To Drive 40 Percent Of Motorcycle Sales

“For there to be a technology that literally knows nothing about us and can come and outdo us in ‘his’ first shot was incredible,” says Asaf Jacobi, President of Harley-Davidson NYC of the AI platform “Albert.”