10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from how Harley Davidson used AI to drive motorcycle sales to which retailers are drawing Gen-Z shoppers.
GeoMarketing’s Link Picks of the Week:
- The Snapchat hotdog meme, explained — Brett Molina, USA Today
- How OpenTable uses AI to find you Maine lobster and your favorite seat— John Brandon, VentureBeat
- This iPhone Designer Says No More Screens — Max Chafkin, Bloomberg
- Will Snapchat Successfully Follow in Foursquare’s Footsteps?— Jay Hawkinson, Adweek
- Tiffany Seeks To Execute The ‘Customer Trapeze’— Steve Dennis, Forbes
Top Stories of the Week:
A surprising number of mall-based chains are winning out with the youngest consumers — but mom and dad might have something to do with it.
‘Location is about much more than mobile,’ said PlaceIQ CEO Duncan McCall. ‘It’s an all-channel enabler.’
Apple may have to catchup to Amazon Echo and Google Home in the voice-activated device game, but a Raymond James analysis shows that consumers are already interested.
“By integrating Attribution by Foursquare, Pandora has been able to demonstrate to brands advertising on the platform that their ads have the potential to drive as much as 7.5% incremental visits to store locations,” says Foursquare’s Peter Krasniqi.
“For there to be a technology that literally knows nothing about us and can come and outdo us in ‘his’ first shot was incredible,” says Asaf Jacobi, President of Harley-Davidson NYC of the AI platform “Albert.”