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10 Things To Know About Online-To-Offline Marketing This Week

All the location news this week, from Alexa's role in Amazon Prime Day to GM's shared mobility ambitions.

GeoMarketing’s Link Picks of the Week:

Top Stories of the Week:

5. Location Acquisition Race Heats Up, As NinthDecimal Buys MoLOGIQ

“This is the driving force behind NinthDecimal Labs as we look to not only address today’s business opportunities but also help capitalize on those that emerge in the future,” says NinthDecimal CEO Mike Fordyce.

4. How General Motors Is Expanding Its Shared Mobility Project Maven

‘The infrastructure our team has built for Maven City and Maven Home car sharing is also providing valuable insights to inform the next stage of mobility, says General Motors’ Peter Kosak.

3. Alexa Poised To Play A Bigger Role This Amazon Prime Day

“This will mark the second year that Amazon pushes ‘voice shopping’ with Alexa-exclusive deals,” says says Park Associates Analyst Dina Abdelrazik.

2. Think With Google: 20 Percent Of Searches In The Google App Are Now By Voice

Voice recognition.

With voice as the ‘new frontier’ of SEO, brands need to explore how to get voice assistants to see them as the best option for recommendation.

1. How Shinola ‘Rolled Up Its Sleeves’ To Link Location Insights With Outdoor Ads

The upscale Detroit retailer Shinola tapped MullenLowe Mediahub and PlaceIQ to connect local audiences in six markets to larger national stories.

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of GeoMarketing.com. A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.