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10 Things To Know About Online-To-Offline Marketing This Week

All the location news this week, from West Elm's strategic partnerships to marketing tips for CPG brands.

GeoMarketing’s Link Picks of the Week:

Top Stories of the Week:

5. How West Elm Partners With Casper, Airbnb, And Others To Drive Local Store Visits

At the local level, West Elm emphasizes autonomy for individual locations to get the word out on social channels.

4. Mastercard Plans To ‘Mobile-ize’ Vending Machines In 300 Cities

Consumers expect all retail touchpoints to be as mobile-friendly as possible and all commerce experiences to be frictionless, says Mastercard Digital Payments Head Betty DeVita.

3. How Starbucks And Postmates Are Driving Orders, In-Store Sales Of ‘Unicorn Frappucinos’

You’ve surely seen them on Instagram by now. Why is this colorful promo getting so much buzz?

2. Amazon Alexa To Let Users Make Voice Calls

Reports state that the company will release new Alexa-powered devices for initiating phone calls by voice this year. Here’s what that means for marketers.

1. Location-Based Marketing for CPG Brands: A Win-Win-Win Strategy

It’s time for spring cleaning for CPG brands and the use of location-targeting, says Waze’s Marc Plotkin.