10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from West Elm's strategic partnerships to marketing tips for CPG brands.
GeoMarketing’s Link Picks of the Week:
- The Weather Channel now lets you request a Lyft when bad weather strikes — Ken Yeung, Venturebeat
- Why Walgreens uses interactive maps plus analytics to evaluate store locations— Heather Clancy, Fortune
- Timberland raised in-store visits by 6% using location-based targeting — Emily Tan, Campaign
- From ‘Zombie Malls’ to Bonobos: What America’s Retail Transformation Looks Like — John Taggart and Kevin Granville, The New York Times
- State Farm Is Targeting Location-Based Ads at Gas Stations— Lauren Johnson, Adweek
Top Stories of the Week:
At the local level, West Elm emphasizes autonomy for individual locations to get the word out on social channels.
Consumers expect all retail touchpoints to be as mobile-friendly as possible and all commerce experiences to be frictionless, says Mastercard Digital Payments Head Betty DeVita.
You’ve surely seen them on Instagram by now. Why is this colorful promo getting so much buzz?
Reports state that the company will release new Alexa-powered devices for initiating phone calls by voice this year. Here’s what that means for marketers.
It’s time for spring cleaning for CPG brands and the use of location-targeting, says Waze’s Marc Plotkin.