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10 Things To Know About Online To Offline Marketing This Week

All the location news this week, from Birchbox at Retail Week Live to Mark Cannon on Mobile World Congress.

GeoMarketing’s Link Picks of the Week:

Top Stories of the Week:

5. Zebra Technologies: 70 Percent Of Retailers To Invest In IoT Technologies In 2017

And 90 percent will spend on installing in-store mobile devices and tablets to speed checkout and increase purchase options, according to Zebra’s 2017 Retail Vision study.

4. Birchbox CEO Katia Beauchamp: We Can Provide A Better Experience By Adding Physical Stores

The online beauty giant recently opened its first store in New York. At Retail Week, CEO and co-founder Katia Beauchamp explained why.

3. AOL’s Mark Connon On Geo-Data As The Hot Topic At Mobile World Congress

As the AOL Platforms Global Chief Mobile Officer reflects on this past year’s Mobile World Congress, he sees a greater role for geo-data.

2. The Home Depot, Applebee’s Adopt xAd Cost-Per-Visit Ads

xAd’s online-to-offline performance ads are being validated by location attribution platform Placed.

1. A Quarter Of Global Marketing Budgets To Be Devoted To Location

Meanwhile, over 50 percent of companies are currently using location-based data to target their customers, The LBMA said at its Retail Loco event at SxSW this weekend.

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of GeoMarketing.com. A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.