10 Things To Know About Online To Offline Marketing This Week
All the location news this week, from Birchbox at Retail Week Live to Mark Cannon on Mobile World Congress.
GeoMarketing’s Link Picks of the Week:
- Unusual Weather Plays Havoc with Retailers — Andria Cheng, eMarketer
- Key Sensor for Self-Driving Cars is in Short Supply— Amir Efrati, The Information
- Is Amazon is planning a brick-and-mortar bookstore in L.A.? — Michael Schaub, The L.A. Times
- Google’s fight with Uber over self-driving cars is heating up — Kate Conger, TechCrunch
- 10 mobile marketing trends to watch in 2017— James A. Martin, CIO
Top Stories of the Week:
And 90 percent will spend on installing in-store mobile devices and tablets to speed checkout and increase purchase options, according to Zebra’s 2017 Retail Vision study.
The online beauty giant recently opened its first store in New York. At Retail Week, CEO and co-founder Katia Beauchamp explained why.
As the AOL Platforms Global Chief Mobile Officer reflects on this past year’s Mobile World Congress, he sees a greater role for geo-data.
xAd’s online-to-offline performance ads are being validated by location attribution platform Placed.
Meanwhile, over 50 percent of companies are currently using location-based data to target their customers, The LBMA said at its Retail Loco event at SxSW this weekend.