10 Things To Know About Online-To-Offline Marketing This Week
All the location news you need to know this week, from early CES coverage to the state of beacons in 2017.
GeoMarketing’s Link Picks of the Week:
- With Wearable Tech Deals, New Player Data Is Up for Grabs — Marc Tracy, The New York Times
- Uber’s New Car Device Aims to Help Passengers Find Their Drivers Faster— Kia Kokalitcheva, Fortune
- GasBuddy Leverages Location-Based Marketing to Drive Purchases at Gas Station Stores — Greg Fox, eMarketer
- After Retail Stumble, Beacons Shine From Banks to Sports Arenas — Olga Kharif, Bloomberg
- An Inside Look at Snapchat’s Super Bowl Game Plan and Prices — Garett Sloane, AdAge
Top Stories of the Week:
This is the year of machine learning, says the Isobar experience and design exec, noting the voice interfaces and computer vision to products, to predictive analytics based on the analysis of data sets will be a big part of what the agency’s clients will be exploring at CES.k.
As Mindshare’s retail and shopper marketing unit, Shop+, passes its first official anniversary, Joe Migliozzi highlights some of the topics that the unit’s clients attending CES are exploring.
The golden age of the major department stores knew they were in the business of providing convenience, says retail veteran Ryan Craver. Along that way, that’s been forgotten, but so-called omnichannel strategies are serving as a reminder.
ChargeItSpot CEO and founder, Doug Baldasare, shares his predictions for the coming year.
Beacons from InMarket are being rolled out to 23,000 bars, restaurants, casinos, nightclubs and other venues connected to AMI Entertainment sports and music programming network.