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News Amazon’s Latest Offline Move: A Pop-Up Shop In Arizona The e-tail giant has been thinking big about brick-and-mortar all year. Here’s why it’s doubling down on blending the digital and the physical. Lauryn Chamberlain By Lauryn Chamberlain, Aug 29th
Analysis Travel Apps In 2016: It’s Time To Get Personal Travelers have plenty of online resources, from Yelp to Lonely Planet. But with the right mobile strategy, organizations like the Convention & Visitor's Bureau can still compete, writes RoamingAround's Michael Arner. Michael Arner By Michael Arner, Aug 29th
News 10 Things You Need To Know About Online-To-Offline Marketing This Week All the location news this week, from Microsoft's latest AI acquisition to the hazards of 'over-targeting.' Lauryn Chamberlain By Lauryn Chamberlain, Aug 26th
Analysis This Is Why Major Brands Are About To Embrace Beacon-Based Retargeting With millions of dollars being spent on digital, brands are ready for proximity tools like beacons to close the loop between online and offline customers, says Unacast's Thomas Walle. David Kaplan By David Kaplan, Aug 26th
Retail How Sephora Is Advancing Omnichannel At Its New ‘Beauty Workshop’ Store Simply adding digital 'extras' to outdated brick-and-mortar setups isn't effective, says president and CEO Calvin McDonald. Lauryn Chamberlain By Lauryn Chamberlain, Aug 25th
News How Drawbridge Is Adding Weather Data To Its Cross-Device Targeting Mix Drawbridge is teaming up with WeatherAlpha to create real-time marketing with local meteorology in mind. David Kaplan By David Kaplan, Aug 25th
Analysis Digital Media Specialist Gamut Warns Against The Hazards Of ‘Over-Targeting’ Don't pre-suppose your target audience, advises Rachel Clayton, Gamut's VP of insights and analytics. Lauryn Chamberlain By Lauryn Chamberlain, Aug 24th
News Spacious Gives Restaurants A Second Life As Upscale Coworking Spaces The startup aims to help eateries make money during their dark hours and to offer freelancers a drop-in work solution. But the daytime operations are only the beginning. Lauryn Chamberlain By Lauryn Chamberlain, Aug 23rd
Retail Macy’s Closures: Why The Midwest Was Hit The Hardest Macy’s sales losses were the worst in Midwest cities, 1010data finds. Here’s why — and how the chain will double down on an omnichannel approach to turn things around nationwide. Lauryn Chamberlain By Lauryn Chamberlain, Aug 23rd
News To Promote ‘Access Beyond Attendance’ For Live Events, Citi Turns To Virtual Reality Citi, The Today Show, and pop stars DNCE are teaming up to offer a virtual reality concert experience in real-time and on-demand. David Kaplan By David Kaplan, Aug 22nd
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GeoMarketing is a publication of Yext, the global location data management leader.

Raj Nijjer Raj Nijjer

Raj ​manages Revenue Strategy and Publication Direction ​at GeoMarketing. As Publisher, Raj leads Sales, Operations and Process Management. Raj also oversees Communit​y​ Development at Yext.

David Kaplan David Kaplan

A New York City-based journalist for over 20 years, David Kaplan is managing editor of GeoMarketing.com. A former editor and reporter at AdExchanger, paidContent, Adweek and MediaPost.

Lauryn Chamberlain Lauryn Chamberlain

Lauryn Chamberlain is the Associate Editor of GeoMarketing.com. A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.

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