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News MapQuest Offers ‘What To Do’ In Addition To ‘Where’ With Memorial Day Push Notifications The Verizon/AOL map platform is alerting holiday weekend travelers to traffic with in-app push messages as well. David Kaplan By David Kaplan, May 28th
News 10 Things You Need To Know About Online-To-Offline Marketing This Week All of this week's updates, from Google's 'near me' search growth to why location tech companies aren't struggling with funding. Lauryn Chamberlain By Lauryn Chamberlain, May 27th
Analysis The 50 States Of Google: What’s The Search Giant’s Economic Impact On US Business? Across the U.S., Google says its search and ad programs helped drive $165 billion in economic activity in 2015. David Kaplan By David Kaplan, May 26th
News How MasterCard Is Making Contactless Payment Truly Personal Want to pay for purchases with a key fob? A ring? A fitness band? MasterCard wants to pave the way — but security concerns must come first. Lauryn Chamberlain By Lauryn Chamberlain, May 26th
News Foursquare Expands Uber Alliance, Releases Restaurant Recommendations App Foursquare is providing venue data to Uber to direct users to 'points of interest.' David Kaplan By David Kaplan, May 25th
News Can Mobile Video Influence In-Store Shopping? Shopkick is adding mobile video to its mix of rewards tools to generate awareness and entice consumers to interact with in-store beacons and products at the shelf. David Kaplan By David Kaplan, May 25th
News Location Accuracy’s Magic Number: 93 Feet That’s about the length of seven Volkswagen Beetles lined up by a curb. But for PlaceIQ, the level of geo-data accuracy isn’t the most important thing — it’s how marketers use it. David Kaplan By David Kaplan, May 25th
Retail Neiman Marcus Finds A New Way To Talk To Shoppers With ChargeItSpot Stations When a customer uses the free in-store charging stations, the luxury retailer has the option to send them an opt-in SMS message. Lauryn Chamberlain By Lauryn Chamberlain, May 25th
News Toyota Backs Uber With Strategic Investment With ride-sharing rising in cities and self-driving automotives becoming a reality, the Japanese car maker is betting on Uber reinventing the wheel. David Kaplan By David Kaplan, May 24th
News Pizza Hut Asia To Test MasterPass-Powered Robot With robot system ‘Pepper,’ the companies hope to create a more seamless and intuitive diner experience — for payments, product information, and more. Lauryn Chamberlain By Lauryn Chamberlain, May 24th
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GeoMarketing is a publication of Yext, the global location data management leader.

Raj Nijjer Raj Nijjer

Raj ​manages Revenue Strategy and Publication Direction ​at GeoMarketing. As Publisher, Raj leads Sales, Operations and Process Management. Raj also oversees Communit​y​ Development at Yext.

David Kaplan David Kaplan

A New York City-based journalist for over 20 years, David Kaplan is managing editor of A former editor and reporter at AdExchanger, paidContent, Adweek and MediaPost.

Lauryn Chamberlain Lauryn Chamberlain

Lauryn Chamberlain is the Associate Editor of A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.

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