Latest News
Analysis Digital Media Specialist Gamut Warns Against The Hazards Of ‘Over-Targeting’ Don't pre-suppose your target audience, advises Rachel Clayton, Gamut's VP of insights and analytics. Lauryn Chamberlain By Lauryn Chamberlain, Aug 24th
News Spacious Gives Restaurants A Second Life As Upscale Coworking Spaces The startup aims to help eateries make money during their dark hours and to offer freelancers a drop-in work solution. But the daytime operations are only the beginning. Lauryn Chamberlain By Lauryn Chamberlain, Aug 23rd
Retail Macy’s Closures: Why The Midwest Was Hit The Hardest Macy’s sales losses were the worst in Midwest cities, 1010data finds. Here’s why — and how the chain will double down on an omnichannel approach to turn things around nationwide. Lauryn Chamberlain By Lauryn Chamberlain, Aug 23rd
News To Promote ‘Access Beyond Attendance’ For Live Events, Citi Turns To Virtual Reality Citi, The Today Show, and pop stars DNCE are teaming up to offer a virtual reality concert experience in real-time and on-demand. David Kaplan By David Kaplan, Aug 22nd
Analysis Digimind Combines Social Listening, Location For Global Brands Monitoring conversations on social can help physical businesses do everything from spot trending topics to decide where to open a new flagship store, says Digimind's Vincent Corbo. Lauryn Chamberlain By Lauryn Chamberlain, Aug 22nd
Analysis Microsoft’s Latest AI Acquisition Can Set Up Your Meetings — Location Marketers Take Note Microsoft's purchase of Genee follows its smart device deal and its Starbucks partnership on setting up meetings at based on location. David Kaplan By David Kaplan, Aug 22nd
Analysis The New York Times Brings Rio Olympic Races To Local Streets An interactive graphic uses Google Maps API lets users see what Olympic races would look like if they took place near you. David Kaplan By David Kaplan, Aug 22nd
News 10 Things You Need To Know About Online-To-Offline Marketing This Week All the location news this week, from Snapchat's acquisition of Vurb to the impact of Google My Business' latest update. Lauryn Chamberlain By Lauryn Chamberlain, Aug 19th
Event The State of Mobile Proximity Marketing: Join The Discussion On Tuesday Everything you want to know about the state of mobile proximity marketing and how retailers, brands and others can drive shopper awareness accelerate their path to in-store purchase. GeoMarketing By GeoMarketing, Aug 19th
News Placed’s Proposition To App Users: Share Your Location, Get Frequent Flyer Miles To build up its in-store attribution accuracy, Placed is rolling out an app called Frequent Flyer that enables users to opt-in to location measurement in exchange for airline miles. David Kaplan By David Kaplan, Aug 19th
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GeoMarketing is a publication of Yext, the global location data management leader.

Raj Nijjer Raj Nijjer

Raj ​manages Revenue Strategy and Publication Direction ​at GeoMarketing. As Publisher, Raj leads Sales, Operations and Process Management. Raj also oversees Communit​y​ Development at Yext.

David Kaplan David Kaplan

A New York City-based journalist for over 20 years, David Kaplan is managing editor of A former editor and reporter at AdExchanger, paidContent, Adweek and MediaPost.

Lauryn Chamberlain Lauryn Chamberlain

Lauryn Chamberlain is the Associate Editor of A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.

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