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Google How Marketers Can Reach Mobile ‘Supershoppers’ This Holiday Season Today’s consumer looks to a smartphone for just about everything — and that’s an advantage for marketers. Lauryn Chamberlain By Lauryn Chamberlain, Oct 27th
Analysis Location Tech Can Ease IoT Security Skepticism Consumers are still unsure that wearables are worth the cost. Security and lifestyle uses are the key to unlocking greater interest in IoT, says Skyhook's David Bairstow. David Kaplan By David Kaplan, Oct 27th
Analysis Toyota’s Del Aguila: Brands Are In The Media Business When Toyota wanted to develop an online community of Tacoma owners, targeted advertising was passed over for creating branded content, Ernesto Del Aguila told the audience at JD Power. David Kaplan By David Kaplan, Oct 27th
News Location In 2016: What Marketers Need To Know About Consumer Attitudes, Data Quality 78 percent of marketers have increased their spending on location-based mobile advertising this year. But not all data is created equal. Lauryn Chamberlain By Lauryn Chamberlain, Oct 26th
Analysis How Auto Dealerships Remain Relevant In The Age Of Self-Driving Cars Galpin Motors’ Beau Boeckmann says autonomous vehicles will, figuratively and literally, drive consumers to local car dealers. David Kaplan By David Kaplan, Oct 26th
Analysis Shopper Marketing in the Digital Era In this always-on mobile real-time era, is there still a place for Shopper Marketing? Elizabeth Johnson By Elizabeth Johnson, Oct 26th
News Why Marketers Need To Start Thinking About Smart-Home Technology The age of the connected consumer is here: 215 million Americans are dual desktop/laptop and mobile users, and smart-home device shipments grew nearly 30 percent in the past year. Lauryn Chamberlain By Lauryn Chamberlain, Oct 26th
Analysis Sharp HealthCare: Every Touchpoint Is An Opportunity To Build Patient Relationships Following a panel at MedCityENGAGE, Sharp Healthcare's Jennifer Balanky talked about the role of online reviews in the patient journey — and how healthcare is finally catching up to the digital age. Lauryn Chamberlain By Lauryn Chamberlain, Oct 25th
Analysis For L’Oreal Spa Brands Decléor And Carita, Goal Is To Create Parallel Online And Offline Experiences One month into her role as director of e-commerce and digital for L'Oreal's Decléor and Carita professional products, Yvahn Martin is looking at developing an omnichannel strategy that satisfies the brand's B2B and B2C customers. David Kaplan By David Kaplan, Oct 25th
Analysis Driving Foot Traffic In A Digital World Waze's Greg Myrick shows automotive OEMs how to align online and offline advertising metrics. Greg Myrick By Greg Myrick, Oct 25th
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GeoMarketing is a publication of Yext, the global location data management leader.

Raj Nijjer Raj Nijjer

Raj ​manages Revenue Strategy and Publication Direction ​at GeoMarketing. As Publisher, Raj leads Sales, Operations and Process Management. Raj also oversees Communit​y​ Development at Yext.

David Kaplan David Kaplan

A New York City-based journalist for over 20 years, David Kaplan is managing editor of A former editor and reporter at AdExchanger, paidContent, Adweek and MediaPost.

Lauryn Chamberlain Lauryn Chamberlain

Lauryn Chamberlain is the Associate Editor of A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.

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