Latest News
News 10 Things You Need To Know About Online-To-Offline Marketing This Week All of the week's location news, from Verve's $30M financing to the future of retail. Lauryn Chamberlain By Lauryn Chamberlain, Jun 24th
Analysis Why Verve Mobile Bought Roximity And Entered The Beacon Business Location-based marketing isn't just about joining online and offline; it's about outdoors and indoors more than ever. David Kaplan By David Kaplan, Jun 24th
News Pinterest Acquihire Aimed At Connecting ‘Pinspiration’ And Purchases Could the company be getting ready to close the loop around online discovery and in-store sales? Lauryn Chamberlain By Lauryn Chamberlain, Jun 23rd
Analysis What Apple’s Wider Embrace Of Voice Search Means For Local Business Incremental changes are coming to Apple devices with the ‘Sierra’ update — but some of the additions could mean big things for app developers catering to online-to-offline marketers. David Kaplan By David Kaplan, Jun 23rd
News Gimbal Rolls Out Beacons To 12,000 Doctors’ Offices With Health Media Network The creation of one of the largest beacon networks reflect the growing importance of proximity in the health care sector. David Kaplan By David Kaplan, Jun 23rd
Analysis Where Will Sports Authority Shoppers Go? What will happen to people who used to visit Sports Authority? Are they taking advantage of store closing sales, and where else do they shop? NinthDecimal asks and answers. David Kaplan By David Kaplan, Jun 22nd
Geo 101 Geo 101: What Is Location Management? How to maintain accurate listings information in a world that has moved way beyond the yellow pages. Lauryn Chamberlain By Lauryn Chamberlain, Jun 22nd
News xAd Steps Up Its In-Store Attribution Game With comScore The new metrics tool, comScore Location Lift in xAd, promises to show advertisers how campaign delivery influenced store visitation based on actual foot traffic. David Kaplan By David Kaplan, Jun 22nd
Analysis Local Matters: The Impact Of Geofencing On Deliveries Geofencing isn’t just about ads, writes Beetrack CEO Sebastian Ojeda. It can help companies compete with the likes of Amazon by improving same-day and two-day delivery. Sebastian Ojeda By Sebastian Ojeda, Jun 22nd
News Can Private Marketplaces Get Publishers To Adopt Geotargeting More Widely? Publishers are wary of using geo-data to target ads for fear of giving up precious first party data and alienating their audience. Native ad specialist Blis hopes to change doubters' minds. David Kaplan By David Kaplan, Jun 21st
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GeoMarketing is a publication of Yext, the global location data management leader.

Raj Nijjer Raj Nijjer

Raj ​manages Revenue Strategy and Publication Direction ​at GeoMarketing. As Publisher, Raj leads Sales, Operations and Process Management. Raj also oversees Communit​y​ Development at Yext.

David Kaplan David Kaplan

A New York City-based journalist for over 20 years, David Kaplan is managing editor of GeoMarketing.com. A former editor and reporter at AdExchanger, paidContent, Adweek and MediaPost.

Lauryn Chamberlain Lauryn Chamberlain

Lauryn Chamberlain is the Associate Editor of GeoMarketing.com. A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.

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