Latest News
Analysis How Maps Drive Traffic To Vox Media’s Lifestyle Brands Readers of fashion-focused Racked, real estate-oriented Curbed, and restaurant-centric are all united in seeking location-based info. Next step: making maps that are interactive and available offline. David Kaplan By David Kaplan, Jul 22nd
News Snapchat Geofilters Get Political Presumptive Democratic Presidential nominee Hillary Clinton used Snapchat’s targeted geofilter ads to invade the last night of the Republican National Convention. David Kaplan By David Kaplan, Jul 22nd
News 10 Things You Need To Know About Online-To-Offline Marketing This Week All the location news this week, from pressing questions about beacons to the latest on Pokemon Go. Lauryn Chamberlain By Lauryn Chamberlain, Jul 22nd
Analysis Just About All Parents Use Mobile For Back-To-School In-Store Shopping. Here’s How They’re Buying Price comparison and searching for deals are the most common activities for back-to-school shoppers, says Retale. David Kaplan By David Kaplan, Jul 21st
Retail Macy’s Aims To Pre-empt Users’ Mobile Queries With AI Response Macy’s is testing its new ‘On Call’ platform in 10 U.S. stores, its latest effort to spike sales by bridging online and offline. But will it be enough? Lauryn Chamberlain By Lauryn Chamberlain, Jul 21st
Analysis Beacon Roundup: What Percentage Of Americans Leave Bluetooth On, Anyway? Answering our readers’ beacon questions — and breaking down the Physical Web. Lauryn Chamberlain By Lauryn Chamberlain, Jul 20th
Analysis Social Media Marketing: Three Mistakes That Can Hurt Your Social Media Efforts By now, every business needs to be on social — but monitoring an online presence requires vigilance. Sherry Bonelli By Sherry Bonelli, Jul 20th
Analysis What Places Have Seen The Greatest Impact From Pokemon Go? Location attribution specialist Placed has found the locations Pokemon Go users are more — or less — likely to visit in the real world. David Kaplan By David Kaplan, Jul 20th
Google How Mobile’s Marketing Influence Extends To Offline Sales Think With Google’s stats are clear: mobile moves people to local purchases. Here’s how. David Kaplan By David Kaplan, Jul 19th
Technology Mastercard Roundup: Cheesecake Factory, Pizza Hut Look at Future Of Contactless Pay Partnering with Mastercard on contactless pay streamlines the dining experience, boosts discovery, and confers loyalty benefits, representatives explained. Lauryn Chamberlain By Lauryn Chamberlain, Jul 19th
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GeoMarketing is a publication of Yext, the global location data management leader.

Raj Nijjer Raj Nijjer

Raj ​manages Revenue Strategy and Publication Direction ​at GeoMarketing. As Publisher, Raj leads Sales, Operations and Process Management. Raj also oversees Communit​y​ Development at Yext.

David Kaplan David Kaplan

A New York City-based journalist for over 20 years, David Kaplan is managing editor of GeoMarketing.com. A former editor and reporter at AdExchanger, paidContent, Adweek and MediaPost.

Lauryn Chamberlain Lauryn Chamberlain

Lauryn Chamberlain is the Associate Editor of GeoMarketing.com. A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.

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