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Analysis How Home Depot Drove In-Store Sales With Mobile Display Google found that mobile display ads generated 8X in-store ROI. How did Home Depot manage to avert consumers' 'banner blindness?' David Kaplan By David Kaplan, Sep 27th
News Salesforce Adds Support For Apple Pay To Close Online-Offline Marketing Loop And that means giving shoppers the ability to check out items while in-store. David Kaplan By David Kaplan, Sep 27th
Analysis Resolved: Cisco’s CMX Beacon Point is Disruptive But, as proximity vet Steve Statler wonders: Will its vBeacons Kill the Beacosystem? Or Cure It? Stephen Statler By Stephen Statler, Sep 27th
News The Fragrance Outlet Adds Beacons To Spur Sale Shoppers’ Sense Of Smell Shopkick is installing beacons at some of The Fragrance Outlet's 100 locations to drive its rewards programs by offering samples for rewards-seekers. David Kaplan By David Kaplan, Sep 26th
News Foursquare Adds Business Location In LA To Meet Demand From Entertainment And Auto Dealers The west coast office is part of a wider global marketing expansion amid Foursquare's continued hiring of senior execs. David Kaplan By David Kaplan, Sep 26th
Analysis How Dunkin’ Brands Learned To Build Better Relationships Through Location Former president John Costello talked about creating a one-to-one mobile dialogue — and why the bar for relevancy in marketing is higher than ever. Lauryn Chamberlain By Lauryn Chamberlain, Sep 26th
Analysis How McDonald’s Won Monopoly And Drove Real Money To Its Franchises McDonald's worked with Omnicom media agency OMD and NinthDecimal to see if mobile ads could drive offline traffic and sales. David Kaplan By David Kaplan, Sep 23rd
News 10 Things You Need To Know About Online-To-Offline Marketing This Week All the location news this week, from how 7-Eleven is rethinking loyalty to what marketers need to know about 'mobile prodigies.' Lauryn Chamberlain By Lauryn Chamberlain, Sep 23rd
News Factual’s Observation Graph Grapples With Connecting Location To Behavior Location needs context to be understood. WPP's Xaxis is putting Factual's real-world activity analytics to the test. David Kaplan By David Kaplan, Sep 22nd
News Waze Moves To Solve ‘Tunnel Blindness’ With Beacons The GPS data that crowd-sourced Waze relies on to provide drivers road navigation often gets blacked out by tunnels. Here's how Google Eddystone beacons from Bluvision could shine highbeams on those dark spots. David Kaplan By David Kaplan, Sep 22nd
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GeoMarketing is a publication of Yext, the global location data management leader.

Raj Nijjer Raj Nijjer

Raj ​manages Revenue Strategy and Publication Direction ​at GeoMarketing. As Publisher, Raj leads Sales, Operations and Process Management. Raj also oversees Communit​y​ Development at Yext.

David Kaplan David Kaplan

A New York City-based journalist for over 20 years, David Kaplan is managing editor of GeoMarketing.com. A former editor and reporter at AdExchanger, paidContent, Adweek and MediaPost.

Lauryn Chamberlain Lauryn Chamberlain

Lauryn Chamberlain is the Associate Editor of GeoMarketing.com. A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.

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