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Analysis NRF 2017: How Neiman Marcus Aims To Combine Data With Store Associate Insights We're entering an era in which relationship management matters more than targeting, argued Neiman Marcus' Jeff Rosenfeld — and data can bolster those one-to-one interactions. Lauryn Chamberlain By Lauryn Chamberlain, Jan 17th
News Salesforce Promises Greater Connections Between Retailers And Facebook Ads The new integration with Salesforce Commerce Cloud and the new Facebook Dynamic Ad unit is meant to draw a clearer line between the shopper journey and their Facebook and Instagram activity. David Kaplan By David Kaplan, Jan 17th
Analysis RoadBlock Ahead: How Navigating Through Traffic Can Be A Lot Like Navigating Through Mobile Marketing Mobile marketers need to figure out how to change lanes when their proximity efforts reach an impasse in an increasingly crowded marketplace, says ShopAdvisor's Jeff Papows Jeff Papows By Jeff Papows, Jan 17th
News Levi’s Takes Advantage Of Intel’s $100 Million Investment In Retail Tech Levi's is the first to test Intel's Responsive Retail Platform, which is predicated on 'real-time/all-the-time' inventory insights to reverse retail traffic declines. David Kaplan By David Kaplan, Jan 17th
Analysis How Location Is Revolutionizing Digital Out-Of-Home At CES, Kinetic's Britta Klosterberg talked about the future of OOH — as it's impacted by everything from AR to self-driving cars. Lauryn Chamberlain By Lauryn Chamberlain, Jan 16th
Retail Big Focus For NRF17: Developing A Digital Talent Pool For Retail Can big retailers solve store traffic problems by imbuing employees at all levels with omnichannel skills? David Kaplan By David Kaplan, Jan 16th
Google Google Maps Updates Ride Hailing Integration Both iOS and Android Google Maps users will now see expanded features within the app, including destination-related content such as menus and reviews. David Kaplan By David Kaplan, Jan 13th
News 10 Things To Know About Online-To-Offline Marketing This Week All the location news this week, from connected cars at CES to digital marketing strategies to implement in 2017. Lauryn Chamberlain By Lauryn Chamberlain, Jan 13th
Analysis HSBC’s Kristien Turner: 2017 Is The Year Of ‘Story Doing’ — Not Storytelling At CES, Turner stressed the importance of getting clients involved in representing their own stories — and breaking down silos that surround online and offline communication. Lauryn Chamberlain By Lauryn Chamberlain, Jan 12th
Analysis Beacons Provide An Extra Boost To Holiday Sales — But How? Beacon platforms like Swirl Networks and inMarket have cited evidence that beacons can generate greater sales and store traffic. The question remains: how much influence can these Bluetooth devices yield? David Kaplan By David Kaplan, Jan 12th
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GeoMarketing is a publication of Yext, the global location data management leader.

Raj Nijjer Raj Nijjer

Raj ​manages Revenue Strategy and Publication Direction ​at GeoMarketing. As Publisher, Raj leads Sales, Operations and Process Management. Raj also oversees Communit​y​ Development at Yext.

David Kaplan David Kaplan

A New York City-based journalist for over 20 years, David Kaplan is managing editor of GeoMarketing.com. A former editor and reporter at AdExchanger, paidContent, Adweek and MediaPost.

Lauryn Chamberlain Lauryn Chamberlain

Lauryn Chamberlain is the Associate Editor of GeoMarketing.com. A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.

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