Latest News
Technology Spotify Maps Its Global Listeners Spotify’s updated Musical Map of the World lets users tap green dot to see — and hear — what people in other cities are listening to. David Kaplan By David Kaplan, Dec 7th
Google Google Links Twitter Emojis To Local Search Results It's all part of the tech giant's #KnowNearby local search tool campaign. Lauryn Chamberlain By Lauryn Chamberlain, Dec 7th
News How Brands Like JetBlue Are Using Geo-Data To Understand Their Customers — And Rivals JetBlue has been testing PlaceIQ's latest analytics offering, LandMark — and the geo-data specialist also opening up its location insights beyond advertising to help power investment firms' trading decisions. David Kaplan By David Kaplan, Dec 7th
Google The Majority Of Millennials Will Book An Entire Trip On Mobile Smartphones aren't just part of the purchase journey. Increasingly, they're there every step of the way, reports Think With Google. Lauryn Chamberlain By Lauryn Chamberlain, Dec 7th
Analysis Amazon Go and the Internet of Stores Aisle411's Nathan Pettyjohn on why every retailer should be paying attention to Amazon's latest move from clicks-to-bricks. Nathan Pettyjohn By Nathan Pettyjohn, Dec 7th
Analysis The 6 Location Tech Tools That Will Shape Marketing In 2017 The respective marketing roles of Virtual Reality, beacons, and chatbots became clear in 2016. Here's how the use of those tools are likely to evolve over the next 12 months. Nels Stromberg By Nels Stromberg, Dec 6th
Geo 101 Geo 101: Voice Search An estimated 40 percent of searches by U.S. adults today are spoken — and that has major implications for local marketing. Lauryn Chamberlain By Lauryn Chamberlain, Dec 6th
Campaigns Folgers Geotargets And Geofilters Gingerbread House For NYC Holiday Promotion A life-size — and interactive — Gingerbread House is going up in Madison Square Park in a sponsorship by Taste of Home with Folgers Coffee. David Kaplan By David Kaplan, Dec 6th
Technology Uber Invests Heavily In Artificial Intelligence With Launch Of Uber AI Labs The move, bolstered by the acquisition of AI research entity Geometric Intelligence, is likely aimed at developing the technology needed to make Uber's vision of the self-driving car future a reality. Lauryn Chamberlain By Lauryn Chamberlain, Dec 5th
News How inMarket Helped Drive $14.5 Billion In Retail Sales Over Black Friday Signs indicate that beacons can boost in-store purchases the rest of the year as well. David Kaplan By David Kaplan, Dec 5th
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GeoMarketing is a publication of Yext, the global location data management leader.

Raj Nijjer Raj Nijjer

As GM, Raj ​manages Strategy and ​Editorial​ ​at GeoMarketing. Raj also oversees Communit​y​ Development at Yext.

David Kaplan David Kaplan

A New York City-based journalist for over 20 years, David Kaplan is managing editor of A former editor and reporter at AdExchanger, paidContent, Adweek and MediaPost.

Lauryn Chamberlain Lauryn Chamberlain

Lauryn Chamberlain is the Associate Editor of A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.

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