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Analysis How Auto Dealerships Remain Relevant In The Age Of Self-Driving Cars Galpin Motors’ Beau Boeckmann says autonomous vehicles will, figuratively and literally, drive consumers to local car dealers. David Kaplan By David Kaplan, Oct 26th
Analysis Shopper Marketing in the Digital Era In this always-on mobile real-time era, is there still a place for Shopper Marketing? Elizabeth Johnson By Elizabeth Johnson, Oct 26th
News Why Marketers Need To Start Thinking About Smart-Home Technology The age of the connected consumer is here: 215 million Americans are dual desktop/laptop and mobile users, and smart-home device shipments grew nearly 30 percent in the past year. Lauryn Chamberlain By Lauryn Chamberlain, Oct 26th
Analysis Sharp HealthCare: Every Touchpoint Is An Opportunity To Build Patient Relationships Following a panel at MedCityENGAGE, Sharp Healthcare's Jennifer Balanky talked about the role of online reviews in the patient journey — and how healthcare is finally catching up to the digital age. Lauryn Chamberlain By Lauryn Chamberlain, Oct 25th
Analysis For L’Oreal Spa Brands Decléor And Carita, Goal Is To Create Parallel Online And Offline Experiences One month into her role as director of e-commerce and digital for L'Oreal's Decléor and Carita professional products, Yvahn Martin is looking at developing an omnichannel strategy that satisfies the brand's B2B and B2C customers. David Kaplan By David Kaplan, Oct 25th
Analysis Driving Foot Traffic In A Digital World Waze's Greg Myrick shows automotive OEMs how to align online and offline advertising metrics. Greg Myrick By Greg Myrick, Oct 25th
Analysis Big Data Efficiently Scales Staffing With Passenger Demand In Airports 'When and how many passengers will show up today and in the future? How many staff members should be at work and most importantly, when?' Christian Bugislaus Carstens By Christian Bugislaus Carstens, Oct 24th
News IBM Adds Pitney Bowes’ Location Insights To Meet ‘Era Of Cognition’ Two storied companies with close to 200 years of collective technology experience between them are partnering to meet the marketing demands associated with the IoT, Machine Learning, and the analysis of unstructured data. David Kaplan By David Kaplan, Oct 24th
Analysis 4 Things A Retail App Must Do To Enhance The In-Store Experience Cognizant that there is no 'one-size fits all' when it comes to a branded store app, GPShopper outlines a basic framework that emphasizes commerce, loyalty, engagement, and utility. David Kaplan By David Kaplan, Oct 21st
News 10 Things You Need To Know About Online-To-Offline Marketing This Week All the location marketing news this week, from Loft's evolving retail strategy to marketing to Millennials in the age of ad blocking. Lauryn Chamberlain By Lauryn Chamberlain, Oct 21st
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GeoMarketing is a publication of Yext, the global location data management leader.

Raj Nijjer Raj Nijjer

Raj ​manages Revenue Strategy and Publication Direction ​at GeoMarketing. As Publisher, Raj leads Sales, Operations and Process Management. Raj also oversees Communit​y​ Development at Yext.

David Kaplan David Kaplan

A New York City-based journalist for over 20 years, David Kaplan is managing editor of A former editor and reporter at AdExchanger, paidContent, Adweek and MediaPost.

Lauryn Chamberlain Lauryn Chamberlain

Lauryn Chamberlain is the Associate Editor of A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.

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