Latest News
News Ex-Advertising Research Foundation CEO Gayle Fuguitt Joins Foursquare After three years in the CEO role at the ARF, Fuguitt is heading to Foursquare as chief of customer insights and innovation. David Kaplan By David Kaplan, Dec 9th
Analysis Apple Maps Now Includes Data From 30,000 Electric Car Charging Stations ChargePoint, which bills itself as the world’s largest network of electric vehicle power stations, is now integrating their data into Apple Maps. David Kaplan By David Kaplan, Dec 9th
Analysis 2017 Predictions: Inspired By Pokemon Go, Geo Comes Into Brands’ Focus AOL’s Chief Mobile Officer, Mark Connon, offers his take on how geo-location strategies will shape agencies' and brands' campaigns next year. Mark Connon By Mark Connon, Dec 9th
News 10 Things You Need To Know About Online-To-Offline Marketing This Week All the location news this week, from The Mobile Majority's acquisition of Gimbal to six location tech tools that will shape marketing in 2017. Lauryn Chamberlain By Lauryn Chamberlain, Dec 9th
Analysis The Limit-Ad-Tracking Apocalypse That Wasn’t Verve's Brian Crook on what 2016 taught marketing about Do-Not-Track and the Mobile Consumer. Brian Crook By Brian Crook, Dec 8th
Analysis Kinetic’s Michael Lieberman: Retailers Need To Apply Mobile Principles To Every Aspect Of In-Store Experience Too often, in-store signage is static and the messages consumers receive while shopping aren't customized — which Lieberman calls a 'tremendous missed opportunity.' Lauryn Chamberlain By Lauryn Chamberlain, Dec 8th
Analysis How 500 Local Car Dealerships Used Facebook To Drive Visits Up 17 Percent Automotive analytics platform Edmunds and the dealership website provider CDK Global relied on the social network to capture mobile searches by prospective car buyers. David Kaplan By David Kaplan, Dec 8th
Technology Spotify Maps Its Global Listeners Spotify’s updated Musical Map of the World lets users tap green dot to see — and hear — what people in other cities are listening to. David Kaplan By David Kaplan, Dec 7th
Google Google Links Twitter Emojis To Local Search Results It's all part of the tech giant's #KnowNearby local search tool campaign. Lauryn Chamberlain By Lauryn Chamberlain, Dec 7th
News How Brands Like JetBlue Are Using Geo-Data To Understand Their Customers — And Rivals JetBlue has been testing PlaceIQ's latest analytics offering, LandMark — and the geo-data specialist also opening up its location insights beyond advertising to help power investment firms' trading decisions. David Kaplan By David Kaplan, Dec 7th
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GeoMarketing is a publication of Yext, the global location data management leader.

Raj Nijjer Raj Nijjer

As GM, Raj ​manages Strategy and ​Editorial​ ​at GeoMarketing. Raj also oversees Communit​y​ Development at Yext.

David Kaplan David Kaplan

A New York City-based journalist for over 20 years, David Kaplan is managing editor of GeoMarketing.com. A former editor and reporter at AdExchanger, paidContent, Adweek and MediaPost.

Lauryn Chamberlain Lauryn Chamberlain

Lauryn Chamberlain is the Associate Editor of GeoMarketing.com. A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.

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